market research 2
Home > Preview
The flashcards below were created by user
on FreezingBlue Flashcards.
a master plan specifiying the methods and procedure for collecting and analyzing the needed information
the is unstructured genereally informal research primarily undtaken to gain background ifnormation tor to undetrstand a -pro0blem more
secondary data analysis
using already published information (eg from the library) that may be relevant to the research objectives
a type of exploratory research that surveys experts in a certain field (eg doctors or lawayers)
What would you like to do?
Home > Flashcards > Print Preview