MKT 351 C10

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Author:
Anonymous
ID:
141510
Filename:
MKT 351 C10
Updated:
2012-03-14 01:14:24
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MKT 351 C10
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Description:
Product Concepts
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  1. Which of the following is NOT an example of a product?
    A.All are examples of products.
    B.financial consulting
    C.auto repair warranty
    D.notepads
    E.shoes
    A.All are examples of products.
    (this multiple choice question has been scrambled)
  2. The key distinction between a business product and consumer product is:
    A.quality.
    B.manufacturing process.
    C.point of origin.
    D.intended use.
    D.intended use.
    (this multiple choice question has been scrambled)
  3. Candy bars, safety pins, and apples are all examples of ________ products.
    A.specialty
    B.shopping
    C.convenience
    C.convenience
    (this multiple choice question has been scrambled)
  4. Automobiles, home theater systems, and mobile phones are all examples of ________ products.
    A.convenience
    B.specialty
    C.shopping
    C.shopping
    (this multiple choice question has been scrambled)
  5. Marketers often use selective, status-conscious advertising when they are selling ________ products.
    A.convenience
    B.specialty
    C.shopping
    B.specialty
    (this multiple choice question has been scrambled)
  6. GE's ________ includes aircraft engines, kitchen appliances, and light bulbs.
    A.unsought product
    B.product item
    C.product mix
    D.product line
    C.product mix
    (this multiple choice question has been scrambled)
  7. A ________ is a name, term, or symbol that distinguishes one company's products from another's.
    A.brand name
    B.trade mark
    C.brand
    D.brand mark
    C.brand
    (this multiple choice question has been scrambled)
  8. Which of the following is NOT an example of a brand mark?
    A.AT&T's blue and white globe
    B.Ferrari's prancing stallion
    C.7-Eleven
    D.Chevrolet's bow tie design
    C.7-Eleven
    (this multiple choice question has been scrambled)
  9. A brand that has a high level of ________ has high awareness, perceived quality, and brand loyalty among consumers.
    A.brand value
    B.brand equity
    C.brand mark
    D.brand recognition
    B.brand equity
    (this multiple choice question has been scrambled)
  10. A global brand is one that earns at least ________ of its earnings outside of its home country.
    A.1/2
    B.1/3
    C.1/4
    D.1/5
    B.1/3
    (this multiple choice question has been scrambled)
  11. ________ refers to the exclusive right to use a brand or part of a brand.
    A.Registry
    B.Copyright
    C.Rights management
    D.Trademark
    D.Trademark
    (this multiple choice question has been scrambled)
  12. A product label that provides information on features, care instructions, or ingredients is an example of:
    A.persuasive labeling.
    B.informational labeling.
    C.labeling.
    D.greenwashing.
    B.informational labeling.
    (this multiple choice question has been scrambled)
  13. Proper translation of labels and product information is an important consideration for global ________ decisions.
    A.marketing
    B.licensing
    C.branding
    D.packaging
    D.packaging
    (this multiple choice question has been scrambled)
  14. A(n) ________ warranty is a written statement that protects the buyer and gives information about the product.
    A.express
    B.implied
    C.basic
    D.extended
    A.express
    (this multiple choice question has been scrambled)
  15. The Uniform Commercial Code insures that all sales have a(n):
    A.satisfaction guarantee.
    B.unlimited return policy.
    C.express warranty.
    D.implied warranty.
    D.implied warranty.
    (this multiple choice question has been scrambled)

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