how demographics affect the retailing of men's wear: (4 points)
- geographic location
NYC remains the major player of the menswear industry from WHAT to WHAT
- custom tailored suits
Where is specialized in hand-sewn men suits?
In Canada, what association operates the largest and most successful appearl trade show in Edmonton.
AMWA (Alberta Menswear Association)
Production classifications for menswear (8 segments)
- tailored clothing
- Men's furnishing
- casual wear
- active sportswear
- work clothes
Advantage of a variety of size ranges for menswear, especially in tailored clothing
- enables the purchaser to find proper fitting clothing
- helps the retailer minimize clothing adjustments
- enables the customer to feel comfortable about the final fit
disadvantage of a variety of size ranges for menswear, especially in tailored clothing(3 points)
- need to stock varied size ranges
- requires a considerable amount of space
- requires large outlays of money
8 different size classifications of tailored clothing for menswear
- extra long
- extra large
- athletic cut
when buying a tailored men shirt, which two body measurements according to? and what is this system of measurement called?
- neck and sleeves length
- dual sizing system
Generally tailored clothing for menswear, dual sizing system are according to which 2 body measurements?
chest and height
what are the selling season for menswear?
men's dress shirts sizing
- range in sizes that take into account a man's neck measurement and sleeve elngth
- difficult to merchandise because of the 2 (dual sizing) requirements they must address
- dual sleeve lengths have been applied by many manufacturers to cut down the amount of inventory
- regularly proportioned men wear the regular cut, thin men wear the tapered cut; and the heavy-chested men wear the full cut
marketing activities used to promote the men's wear industry
- print broadcasting
- broadcast advertising
- cooperative advertising
- public relations and publicity
- trade assocations promote men's wear
- designer labels and licensing is used as a marketing tool to promote a fashion image and excitement to men's wear
- dual distribution
future trends and implications for the men's wear industry:
- focus on customers' changing needs and lifestyles
- off shore production
- increase in tailored clothing
- increase in comfort clothing
- increase in licensing or men's wear
product classification for childrens wear (9 points)
- active sportswear
size specialization for children's wear
(6 different sizes）
- infants (up to 24 months)
- toddlers (T2 to T4)
- children's (girls:3 to 6X, boys:3 to 7)
- girls (7 to 14)
- boys (8-20)
- preteen (6-14)
children's wear price points (4 points)
children's wear: selling seasons (3 points)
- fall (back to school)
children's wear: economic importance
- in a recession, children's wear is usually the last to feel it.
- children ages 6-12 influence their parents spending, causing parents to spend more on their children's clothes.
children's wear merchandising and marketing activities (4 points)
- trade shows
- brand and designer labels
- priceate labels
children's wear: different forms of licensing (5 points)
- sport figure
children's wear: future merchandising and marketing trends
- private label programs
- shopping as entertainment
- incorporate the toy department within the children's wear department of the larger retailers
to describe the characteristics of the intimate apparel industry.
- most manufacturer are back east
- wonderbra, warmers. vogue, playtex, daisyfresh.
- many have expanded into panty "lines" to complement their bra lines.
- innerwear as outerwear
- Calvin Klein men's underwear styling for women.
- designer labels
- market weeks for intimate apparel generally coincide with the market weeks for accessories.
The categories of intimate apparel.(4 points)
- foundations: supports ro controls
- daywear: underclothing
- sleepwear: pyjamas, nighties
- loungewear: leisurewear, lounging suits, robes
intimate apparel: merchandising and marketing activities
- manufacturer and retailers work closely together
- most department stores have special promotions once ot twice a year
- multiple purchases "buy 2 get 1 free"
department stores have had to compete with Victoria's Secret
- many designers are in the bisiness
- primary resources also give marketing support
intimate apparel industry: furture directions
- continue with the "bread and butter" basics of white, nude, and black
- innerwear as outerwear
- more fashion oriented foundation garments
- gel bras, water bras
- licensing of designer names
cosmetics industry: major companies
- Estee Lauder Inc.
- Cosmair market
cosmetics industry: 3 major categories
- make-up: colour cosmetics
- fragrance: perfumes, cologne
cosmetics industry: 4 major segments
- prestige line: limited distribution, exposure through a carefully controlled number of upscale stores, maintains a high-quality, exclusive image of their products.
- mass market cosmetics lines: may be found in a wide variety of stores, including drug stores, discount stores, super markets. less expensive, informational packages for self-service, often on peg board type presentation.
- professional cosmetic lines: found in limited locations. used in the make-up industry for photography, film, stage, television medium. wider variety of colours for shadows, colour does not change in light. have become very popular over the post decade to the point where drugstores are bringing in "studio cosmetics" to compete.
- diversion lines: prestige lines, "exclusive" fragrances have found their way to discount stores, drug stores and other retailers. there is also a "grey market" where fragrance "wannabees" have been marketed in low-end retail outlets.
cosmetics industry: marketing and merchandising techniques
- rubberbanding: discontinued merchandise, especially colour cosmetics are returned to the supplier and is replaced with new "sellable" products.
- brand-line representatives
cosmetics industry: future trends
- men's cosmetics to continue to increase in popularity
- more men experiencing Esthetic services
- anti-aging products
- increase in professional cosmetic use
- bold use of color
- lashes extension
accessories: role in the making of fashion
- accessories make the clothes
- can dress them up or down
- complete a look, change a look, can even become the look depending on how they are worn
- cost less than apparel and are used as wardrobe extenders
- often used to perk up a wardrobe in between major purchases
- considered an impulse item and are place in high traffic areas
footwear industry: merchandising and marketing activities
- manufcturers advertise a great deal
- brand names are important
- celebrity endorsements for athletic shoes are commonplace
- dual distribution: manufacturer uses several competing ways to reach target customers by marketing shoes in company-owned stores as well as through other retailers
footwear industry: future directions forecast
- mass merchants increasing
- specialty stores increasing
- imports decreasing
- domestic market increasing
- borrowing fashions from the past and updating
- comfortable casual shoes
Jewellery industry: 3 major segments
- fine jewellery: precious metals of gold, platinum, sterling silver. Precious stones of diamonds, rubies, sapphire, emeralds, and cultured pearls.
- bridge: fashionable jewellery. no higher than 14K. may be made of sterling silver or gold filled or vermeil.
- costume jewellery: made of plastic, metal, glass, shells, straw, leather, wood.electroplating is done to leave a very thin layer on the metal.
a less expensive base metal is coated with a heavy layer of gold
a composite of gold over sterling silver
inexpensive metal is passed through a gold or silver "bath" with an electric current
Jewellery industry: forcast future directions
- growth in bridge jewellery, using "faux" stones, cubic zirconium and other simulated stones
- increase use of white gold and platinum
- increase use of silver
Classifying the fashion retailer
flea market operations
mass merchandise discounters
specialty stores V.S. subspecialty stores
specialty stores: limited lines, concentrate on one merchandise classification.
subspecialty stores: offerings are restricted to one classification which is very narrow, carrying one specific product.
Fashion cycle emphasis
Depth & breadth of assortment
Forms of Business Ownership
characteristics of the gour basic competitions among companies
monopolistic competition: many competing sellers of allsizes. each business tries to distinguish itself from the others. their product is unique enough for each seller to have some control over its price
determining customers needs and what the company can best provide at a profit
those that use a marketing concept stay ahead in a very competitive fashion industry