CHAPTER 9

Card Set Information

Author:
2game4u
ID:
144127
Filename:
CHAPTER 9
Updated:
2012-03-28 18:33:58
Tags:
CHAPTER
Folders:

Description:
CHAPTER 9
Show Answers:

Home > Flashcards > Print Preview

The flashcards below were created by user 2game4u on FreezingBlue Flashcards. What would you like to do?


  1. What Are the 4 PRO'S of Radio
    • 1. Targets small audiences
    • 2. Moblie Medium
    • 3. Personal Relationship with Audience
    • 4. Low Production cost
  2. What are the 3 CONS of Radio
    • 1. Audio with no video limits impact
    • 2. Numerous buys required to overcome small audiences
    • 3. Limited audience research available
  3. What are the 9 ADVANTAGES OF RADIO
    • 1. Targets
    • 2. Reaches a majority of the population several hours/day
    • 3. Influences consumer
    • 4. Reaches Light users
    • 5. Works well with media
    • 6. Radio listening is outside the home
    • 7. Consistent listening patterns
    • 8. Low CPM
    • 9. Provides advertisers with both immediacy & flexibility
  4. What are the 4 LIMITATIONS OF RADIO
    • 1. Audience Fragmentation
    • 2. Clutter
    • 3. Lack of visuals
    • 4. Increased use of MP3
  5. What are the 4 BENEFITS of Satellite Technology
    1. Quality Programming

    2. Networks bring Celebrities

    3. Small stations can obtain national advertising dollars

    4. Personal and programming costs are low
  6. What are the Facts about AM FM Radio
    1. FM dominates overall listening

    2. AM Stations reach older audience

    3. Talk Radio save AM

    4. Radio is devoted to mucic

    5. Quality of audience is as important as size
  7. What are the 5 issues with Buying Radio time
    1. Inventory is Perishable

    2. Coordination with other media is a must

    3. Radio is sold in spots tailored to each advertiser

    4. Fixed rate cards rarely exist

    5. Negotiations determine the pricing
  8. What are the 3 steps in buying radio
    1. Delineate the target market

    2. Select particular stations based on audience and cost efficiency

    3. scheduale spots
  9. What are the 3 Elements of creative in radio commercial
    1. Words

    2. Sound

    3. Music and jingles
  10. A___ is a musical logotype used in a commercial or to set the commercial to music
    Jingle
  11. What are the ways to vitalize radio copy
    • 1. Simplicity
    • 2. Clarity
    • 3. Coherence
    • 4. Rapport
    • 5. Distinctiveness
    • 6. Pleasantness
    • 7. Believablility
    • 8. Interest
  12. What Are the 6 Elements of a good Radio commercial
    • 1. Be single minded
    • 2. Reseach your product or service
    • 3. relate to consumer
    • 4.Generate Extension
    • 5.Produce an Immediate Physical emotional or mental response

    6. Use plain, converational english
  13. Radio Commercial Delivery has 3 Elements
    1. Live

    2. Station Announcer

    3. Prerecorded
  14. What are the 7 Natures of the Medium
    1. Flexibility

    2. Marketing

    3. Promo

    4. price fits advertisers

    5. Favorite Stations

    6. captive Audience

    7. Variety of programming formats

What would you like to do?

Home > Flashcards > Print Preview