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a set of interdependent organizations that ease the transfer of ownership as products move from producer to business user or consumer
all parties in the marketing channel that negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving the product from the manufacturer into the hands of the final customer
How channel members add value
- -fewer contacts
- -match product assortment demand with supply
- -bridge, time, place, and possession gaps that separate products from users.
a channel intermediary that sells mainly to customers
an institution that buys goods from manufacturers, takes title to goods, stores them, and resells and ships them
Agents and Brokers
Wholesaling intermediaries who facilitate the sale of a product by representing channel members
distribution channel where producers sell directly to consumers
a channel member's capacity to control or influence the behavior of other channel members
a situation that occurs when one marketing channel member intentionally affects another member's behavior
a member of a marketing channel that exercises authority/power over the activities of other members
a form of distribution aimed at having a product available in every outlet
form of distribution achieved by screening dealers to eliminate all but a few in any single area
form of distribution that established one or a few dealers within a given area
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