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what is a buy-on?
label will pay money to the headliner to get an opening act on a show
examples of invisible venues
- performing arts centers
touring includes what kinds of people?
- personal manager
- tour manager
good ways of marketing a non-profit
- -target your audience (demographic profile)
- -focus on contemporary programming and special interest concerts
- -direct mail and online marketing campaigns
what does arts administration refer to?
non profit market-dance, theater, ballet, opera, symphony, orchestras, jazz
how an act is noted in programs/signs
papering the house
giving tickets to everyone
also known as compted tickets (guestlist)
Promoter Profit Deal
Specific dollar amount figured into ledger split on the gross profit. Artist gets 65%, Promoter gets the remaining amount
85/15 or 90/10 (star/promoter) off of net profits (page 361)
mid level acts
Sold quarter to half million albums where they can headline ($7,500 to 50,000) or open for major act (5,000)
- purchased and resold tickets
- (stubhub, ticketking)
what does a promoter do?
Assumes financial risk, brings audience/artist together. Sellls tickets, etc.
3 factors involved in concert promotion:
- 1) act-seller
- 2) audience-buyer
- 3) promoter-gets the buer and seller together