Card Set Information
What are the four major principles of graphics?
Contrast, Repetition, Alighment, Proximity
Just above the mathematical center, where you want to put the main image on a page.
If an image is at mathematical center, it will be...
When the type takes on the color of the paper.
On a two page spread, this pattern is the easiest on the eyes.
How many picas in an inch?
How many points in a pica?
Line length is always measured in...
Name the four type styles
Regular, bold, italic, bold italic
When you justify text, you add...
space between words
Where there's ALL contrast, there ______ contrast.
When are ALL CAPS bad?
In excess (be wary of them in headlines too)
The working area - the area you are going to work within.
Always write this first when writing down measurements.
What are the four lines?
Ascender, X-height, Baseline, Descender
If you need to make spec changes in next line of type, change them ________ you hit ENTER
Increasing or decreasing the space between two characters
Increasing or decreasing the space between more than two characters
Increasing or decreasing the width of the characters, or the height of the character
What is the easiest type size to read?
A point is how high?
1/72 of an inch
The larger the type size, the longer the....
White space between lines
The leading between the lines and the type size of the letter below
Total leading is always measured in what?
When the total leading is smaller than the type size, this is called...
Do many publishers use 12 point type?