marketing

The flashcards below were created by user gingerpoulson on FreezingBlue Flashcards.

  1. In order to create new and better goods and services for consumers, socially responsible businesses often
    A. engage in research and development activities
    B. hold seminars dealing with initiative
    C. increase the # of their employees
    D. reduce the quality levels of their products
    A. engage in research and development activities
    (this multiple choice question has been scrambled)
  2. In order to determine how much money a business receives and pays out to others, the business would consult its ________ records.
    A. purchasing
    B. promotional
    C. accounting
    D. inventory
    C. accounting
    (this multiple choice question has been scrambled)
  3. Which of the following marketing functions helps marketers decide to whom to sell:
    A. Product/service
    B. Pricing
    C. Marketing-information Management
    D. Financing
    C. Marketing-information Management
    (this multiple choice question has been scrambled)
  4. What is the process of buying goods and raw materials for internal consumption or for coversion into a final product?
    A. Purchasing
    B. Industrial purchasing
    C. Retail buying
    D. Selling
    B. Industrial purchasing
    (this multiple choice question has been scrambled)
  5. One of the main purposes of industrial buying is to acquire goods and services to use in
    A. arranging displays
    B. satisfying customer needs
    C. operating the business
    D. planning promotions
    C. operating the business
    (this multiple choice question has been scrambled)
Author:
gingerpoulson
ID:
14803
Card Set:
marketing
Updated:
2010-04-16 13:57:02
Tags:
marketing
Folders:

Description:
deca marketing
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