MKT304

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Author:
thornton
ID:
148880
Filename:
MKT304
Updated:
2012-04-20 14:54:52
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Description:
spring12
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  1. the intent in which a firm fullfills a customer's needs, desires, and expectations
    Customer Satisfaction
  2. the performance of activities that seek to accomplish an organization's objectives by anicipating customers or clients needs an diercting a flow of need-satisfying goods and services from product to customer or client
    Marketing
  3. actually making goods or performing services
    Production
  4. a
    Utility
  5. a
    Form Utility
  6. a
    Task Utility
  7. a
    Time Utility
  8. making goods and services available in the right quantities and locations- when customers want them
    Place Utility
  9. a
    Possession Utility
  10. a
    Micro-marketing
  11. a social process that directs an economy's flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the objectives of society
    Macro-marketing
  12. what is good for some producers and consumers may not be good for society as a whole
    Macro-micro dilemma
  13. buying, selling,transporting, storing, standardizing and grading, financing, risk taking, amd market information
    Universal Functions of Marketing
  14. the collection, analysis, and distribution of all the information needed to plan, carry-out, and control marketing activities
    Market Information
  15. a
    Facilitators
  16. the moral standards that guide marketing decisions and actions
    Marketing Ethics
  17. the idea that an organization should aim all its efforts at satisfying its customers- at a profit
    Marketing Concept
  18. a time when, in addition to short-run marketing planning, marketing people develop long-range plans- sometimes five or more years ahead- and teh whole company effort is guided by marketing concept
    Marketing Eras

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