General Marketing Associate

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Author:
gingerpoulson
ID:
14944
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General Marketing Associate
Updated:
2010-04-17 17:35:25
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General Marketing
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Description:
DECA Marketing Test
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  1. In order to create new and better goods and services for consumers, socially responsible businesses often
    A. increase the number of their employees
    B. hold seminars dealing with initiative
    C. reduce the quality levels of their products
    D. engage in research and developmental activities
    D. engage in research and developmental activities
    (this multiple choice question has been scrambled)
  2. In order to determine how much money a business receives and pays out to others, the business would consult its ______ records.
    A. inventory
    B. accounting
    C. purchasing
    D. promotional
    B. accounting
    (this multiple choice question has been scrambled)
  3. Which of the following marketing functions helps marketers decide whom to sell to:
    A. Marketing-information management
    B. Financing
    C. Pricing
    D. Product/Service management
    A. Marketing-information management
    (this multiple choice question has been scrambled)
  4. What is the process of buying goods and raw materials for internal consumption or for conversion into a final product?
    A. Purchasing
    B. Retail Buying
    C. Selling
    D. Industrial Purchasing
    D. Industrial Purchasing
    (this multiple choice question has been scrambled)
  5. One of the main purposes of industrial buying is to acquire goods and services to use in
    A. arranging displays
    B. planning promotions
    C. satisfying customer needs
    D. operating the business
    D. operating the business
    (this multiple choice question has been scrambled)
  6. Which of the following do NOT make regular use of the accounting information of a business:
    A. Customers
    B. Investors
    C. Managers
    D. Creditors
    A. Customers
    (this multiple choice question has been scrambled)
  7. A business estimates that its cash flow from sales during the coming season will be higher than for the same period last year, based on last year's financial information and
    A. potential costs
    B. future earnings
    C. industry trends
    D. realistic goals
    C. industry trends
    (this multiple choice question has been scrambled)
  8. What might a business decide that it needs to do after comparing the categories in its profit-and-loss statement?
    A. Decrease transactions
    B. Increase expenses
    C. Decrease sales
    D. Increase revenues
    D. Increase revenues
    (this multiple choice question has been scrambled)
  9. Coordinating a business a business's activities so that they will be done in an efficient, orderly manner is the management function of
    A. directing
    B. planning
    C. controlling
    D. organizing
    D. organizing
    (this multiple choice question has been scrambled)
  10. What might result if a business's merchandising budget called for purchasing more goods than customers wanted?
    A. increased costs
    B. surplus profit
    C. additional sales
    D. expanded market
    A. increased costs
    (this multiple choice question has been scrambled)
  11. What is an advantage of a sole proprietorship?
    A. Pride of ownership
    B. Limited capabilities
    C. Disagreements
    D. Difficult to end
    A. Pride of ownership
    (this multiple choice question has been scrambled)
  12. The production activity that obtains all the resources needed in order for production to take place is
    A. scheduling
    B. routing
    C. purchasing
    D. dispatching
    C. purchasing
    (this multiple choice question has been scrambled)
  13. Businesses are able to purchase insurance to protect them from losses that may result from which of the following types of risk:
    A. gambling
    B. financial
    C. speculative
    D. accidental
    D. accidental
    (this multiple choice question has been scrambled)
  14. Economics involves decision making because most individuals must determine
    A. which capital goods to buy for their use
    B. the cost of their noneconomic wants
    C. what occupation appeals to them
    D. how to get the most with the least
    D. how to get the most with the least
    (this multiple choice question has been scrambled)
  15. A store sells T-shirts for $10. Which of the following would be the most likely to occur if all other factors remain the same and there is a demand for the T-shirts at $10
    A. If the price is lowered, the volume of sales will go up
    B. If the price is lowered, business profits will go down
    C. If the price is raised, the volume of sales will go up
    D. If the price is raised business profits will go up
    A. If the price is lowered, the volume of sales will go up
    (this multiple choice question has been scrambled)
  16. One of the functions of the Federal Trade Commission ( FTC) is to protect
    A. against unfair labor practices
    B. against unfair methods of competition
    C. businesses from bankruptcy
    D. the right to form labor unions
    B. against unfair methods of competition
    (this multiple choice question has been scrambled)
  17. When a new product on the market reduces sales of your company's product, your company is experiencing economic risk caused by
    A. product obsolescence
    B. the efforts of competitors
    C. government intervention
    D. shifts in consumer demand
    B. the efforts of competitors
    (this multiple choice question has been scrambled)
  18. Which of the following is a way that the productivity of an individual worker can be measured:
    A. By dividing the number of customers served by the number of hours an employee worked
    B. By dividing the dollar totals of sales by the number if salespeople who made the sales
    C. By dividing the total number of products produced by the number of production steps
    D. By dividing the dollar totals of sales by the costs of making all of those sales
    A. By dividing the number of customers served by the number of hours an employee worked
    (this multiple choice question has been scrambled)
  19. Which of the following represents the principal goal of organized labor in the United States:
    A. Elimination of government control
    B. Increased worker decision making
    C. Collective bargaining
    D. Increased management influence
    C. Collective bargaining
    (this multiple choice question has been scrambled)
  20. Which of the following would provide you with information about the health of the U.S. economy:
    A. Medium of exchange
    B. Population data
    C. Gross domestic product
    D. Economic order quantity
    C. Gross domestic product
    (this multiple choice question has been scrambled)
  21. The low point of an economic activity occurs during which phase of the business cycle?
    A. Trough
    B. Recession
    C. Valley
    D. Peak
    A. Trough
    (this multiple choice question has been scrambled)
  22. A country imports goods and services from other countries in order to
    A. create a trade deficit
    B. satisfy domestic wants and needs
    C. participate in domestic trade
    D. create a trade surplus
    B. satisfy domestic wants and needs
    (this multiple choice question has been scrambled)
  23. Which of the following may be a disadvantage to businesses of obtaining financing:
    A. Expensive legal counsel
    B. Increased lability
    C. High interest rates
    D. Costly insurance premiums
    C. High interest rates
    (this multiple choice question has been scrambled)
  24. Which of the following is one way that businesses use marketing information:
    A. To evaluate research techniques
    B. To gather data about current trends
    C. To determine what consumers want
    D. To send questionnaires to consumers
    C. To determine what consumers want
    (this multiple choice question has been scrambled)
  25. A basic requirement of a marketing-information management system is that it should
    A. operate in a hit-or-miss fashion
    B. handle whatever amount of information the business needs
    C. provide scattered information
    D. make marketing data easily accessible to competitors
    B. handle whatever amount of information the business needs
    (this multiple choice question has been scrambled)
  26. Marketers sometimes choose to use secondary marketing data rather than primary data because secondary data are ____ than primary data.
    A. less expensive to obtain
    B. less objective
    C. easier to work with
    D. more accurate
    A. less expensive to obtain
    (this multiple choice question has been scrambled)
  27. Why must the data collected in marketing research be analyzed?
    A. To make sure they are accurate
    B. To compete the data collection step
    C. To make them useful to a business
    D. To evaluate the worth of the data
    C. To make them useful to a business
    (this multiple choice question has been scrambled)
  28. One of the main advantages to a business of using a database to organize and store marketing data is that the information can be
    A. arranged in various categories
    B. transferred to compact days
    C. shared with local competitors
    D. retrieved by all employees
    A. arranged in various categories
    (this multiple choice question has been scrambled)
  29. Which of the following should business employees take into consideration when writing marketing reports:
    A. Chronological order
    B. Numerical data
    C. Paragraph style
    D. Intended Audience
    D. Intended Audience
    (this multiple choice question has been scrambled)
  30. Which of the following is a consideration in the place element of marketing:
    A. Extending credit to customers
    B. Offering warranties or guarantees
    C. Using sales promotion
    D. Choosing distribution channels
    D. Choosing distribution channels
    (this multiple choice question has been scrambled)

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