MIS quiz ch8.txt

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isatonk
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150058
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MIS quiz ch8.txt
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2012-04-25 12:21:46
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UNT BCIS3610 test2 ch8
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review questions for exam 2, chapter 8
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  1. True or False? E-commerce is the buying and selling of goods and services over public and private computer networks.
    True
  2. True or False?
    The U.S. Census Bureau, which publishes statistics on e-commerce activity, defines merchant companies as those that take title to the goods they sell.
    True
  3. True or False?
    The U.S. Census Bureau defines nonmerchant companies as those that buy goods and then resell them.
    False
  4. True or False?
    A manufacturer that uses an e-commerce site to sell computer hardware to the U.S. Department of State is engaging in B2B commerce.
    False
  5. True or False?
    An electronic exchange is a type of clearinghouse that matches buyers and sellers; the business process is similar to that of a stock exchange.
    True
  6. True or False?
    Using an auction, a company can learn just what the top price for an item is, but not the second, third, and other prices from the losing bids. In this way, the company can determine the shape of the price elasticity curve.
    False
  7. True or False?
    E-commerce allows manufacturers to offer lower prices and still make a profit thereby leading to price conflict with their traditional channels.
    True
  8. True or False?
    Customer-service expenses are more likely to decrease for manufacturers that use e-commerce to sell directly to consumers.
    False
  9. True or False?
    Web 2.0 generally refers to a loose grouping of capabilities, technologies, business models, and philosophies.
    True
  10. True or False?
    In Web 2.0 processing, business models rely on the sale of software licenses.
    False
  11. True or False?
    Web 2.0 applications are thick clients.
    False
  12. True or False?
    A characteristic of Web 2.0 is that the value of a site increases with users and use.
    True
  13. True or False?
    Web 2.0 interfaces carefully control the users' experience. In contrast, traditional interfaces are organic.
    False
  14. True or False?
    Google pioneered Web 2.0 advertising. With its AdWords software, vendors pay a certain amount for particular search words.
    True
  15. True or False?
    Compared to the traditional advertising model, the cost of reaching a particular, qualified person is much smaller in Web 2.0.
    True
  16. True or False?
    Karl Marx defined capital as the investment of resources for future profit.
    True
  17. True or False?
    Human capital is the investment in human knowledge and skills for current profit.
    False
  18. True or False?
    When you attend a business function for the purpose of meeting people and reinforcing relationships, you are investing in your social capital.
    True
  19. True or False?
    According to Henk Flap, the value of social capital is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.
    True
  20. True or False?
    Unlike humans, organizations do not have social capital.
    False
  21. True or False?
    Social networking information systems make the transmission of your opinions less reliable but longer lasting.
    False
  22. True or False?
    A viral hook is something that induces people to share a message with others.
    True
  23. True or False?
    Social networks provide four forms of value: influence, information, social credentials, and reinforcement. If an organization can induce those in its relationships to provide more of any of those factors, it has strengthened that relationship.
    True
  24. True or False?
    Social capital does not depreciate.
    False
  25. True or False?
    The multiplicative nature of social capital means that a huge network of relationships to people who have few resources may be lower than that of a smaller network with people with substantial resources.
    True
  26. True or False?
    A social networking group is an association of social networking members related to a particular topic, event, activity, or other collective interest.
    True
  27. True or False?
    In social networking, an invitation group cannot be found by searching, and members must be invited to join.
    False
  28. True or False?
    From a business perspective, the usefulness of social networking groups is limited to marketing.
    False
  29. True or False?
    Social networking applications run on servers provided by the application's creator.
    True
  30. True or False?
    Social networking groups give application vendors more control over the users' experience than applications do.
    False
  31. True or False?
    Meaningful social networking applications use information in the social graph.
    True
  32. True or False?
    Meaningful social networking applications share a personal perspective on the world.
    True
  33. True or False?
    Microblogging has not been widely adopted because most users find the medium highly intimidating.
    False
  34. True or False?
    Twitter is an example of a category of applications called microblogs.
    True
  35. True or False?
    Microblogs like Twitter do not make everyone a publisher.
    False
  36. True or False?
    Businesses are actively experimenting with microblogging, because it helps them in public relations, relationship sales, and market research.
    True
  37. True or False?
    Pure sales pitches are the most effective when microblogging. People start following sources that only publish ads and sales pitches.
    False
  38. True or False?
    User-Generated Content (UGC) is a fairly recent trend on the Internet.
    False
  39. True or False?
    Discussion groups, wikis, blogs, and videos are types of User-Generated Content.
    True
  40. True or False?
    Crowdsourcing is the process by which users provide services to or on behalf of the vendor.
    True
  41. True or False?
    Crowdsourcers may participate in the creation of product specifications, designs, and complete products, on behalf of the vendor.
    True
  42. True or False?
    The use of User-Generated Content has been decreasing with the growth of e-commerce and Web 2.0.
    False
  43. True or False?
    Social CRM is the creation and use of the Enterprise 2.0 collaborative relationship between businesses and customers.
    True
  44. True or False?
    Enterprise 2.0 provides a set of capabilities that workers use to collaborate and that allows content to be preplanned, rather than to just emerge.
    False
  45. True or False?
    A folksonomy is content structure that has emerged from the processing of many user tags.
    True
  46. True or False?
    With Social CRM, relationships between organizations and customers emerge as both parties create and process content.
    True
  47. True or False?
    Using a social networking vendor for a business purpose makes the business vulnerable to the reliability and performance the SN vendor provides.
    True
  48. True or False?
    The license agreements of social networking vendors are strongly biased in favor of the vendor.
    True
  49. True or False?
    Deleting content on User-Generated-Content sites should be reserved for contributions that criticize a firm's products or services.
    False
  50. True or False?
    In the context of CRM, emergence means that the vendor loses control of the customer relationship.
    True
  51. The U.S. Census Bureau, which publishes statistics on e-commerce activity, defines nonmerchant companies as ________.
    A) those that arrange for the purchase and sale of goods without ever owning the goods
    B) those that buy goods and then resell them
    C) those that sell the services that they provide
    D) those that take title to the goods they sell
    A) those that arrange for the purchase and sale of goods without ever owning the goods
    (this multiple choice question has been scrambled)
  52. ________ take title to the goods they sell.
    A) Electronic exchanges
    B) Merchant companies
    C) Nonmerchant companies
    D) Clearinghouses
    B) Merchant companies
    (this multiple choice question has been scrambled)
  53. Which of the following is an e-commerce merchant company?
    A) clearing houses
    B) exchanges
    C) auctions
    D) B2C
    D) B2C
    (this multiple choice question has been scrambled)
  54. Traditional B2C information systems rely on ________ that customers use to enter and manage their orders.
    A) brick and mortar stores
    B) electronic data interchanges
    C) Web storefronts
    D) point-of-sale systems
    C) Web storefronts
    (this multiple choice question has been scrambled)
  55. Which of the following is the best-known auction company?
    A) Priceline
    B) eBid
    C) eBay
    D) Lixtor
    C) eBay
    (this multiple choice question has been scrambled)
  56. Clearinghouses ________.
    A) provide goods and services at a stated price
    B) do not arrange for the delivery of goods
    C) take title to the goods they sell
    D) support competitive-bidding processes
    A) provide goods and services at a stated price
    (this multiple choice question has been scrambled)
  57. E-commerce leads to ________, which is the elimination of middle layers of distributors and suppliers.
    A) economies of scale
    B) monopolization
    C) horizontal integration
    D) disintermediation
    D) disintermediation
    (this multiple choice question has been scrambled)
  58. Price elasticity measures the ________.
    A) revenue earned due to disintermediation
    B) number of bids a product can generate in the market
    C) amount that demand rises or falls with changes in price
    D) value generated for the manufacturer through electronic exchange
    C) amount that demand rises or falls with changes in price
    (this multiple choice question has been scrambled)
  59. In the context of e-commerce market efficiencies, managing prices by direct interaction with the customer aids in the knowledge of ________.
    A) price conflict
    B) channel conflict
    C) price elasticity
    D) intermediation
    C) price elasticity
    (this multiple choice question has been scrambled)
  60. E-commerce ________
    A) lowers a firm's logistics expense
    B) reduces the likelihood of channel conflict
    C) results in lower customer service expenses
    D) increases the possibility of price conflict
    D) increases the possibility of price conflict
    (this multiple choice question has been scrambled)
  61. Which one of the following characteristics is true for companies such as Google, Amazon.com, and eBay that exemplify Web 2.0?
    A) infrequent, controlled releases
    B) controlled, fixed interface
    C) fixed product value
    D) viral marketing
    D) viral marketing
    (this multiple choice question has been scrambled)
  62. If a product requires advertising to be successful, then it is not a Web 2.0 product. Keeping this in mind, which one of the following products requires extensive advertising to be successful?
    A) ebay
    B) Google
    C) Amazon
    D) Microsoft
    D) Microsoft
    (this multiple choice question has been scrambled)
  63. Web 2.0 applications are thin clients. What does this imply?
    A) They need to be installed on the user's computer.
    B) New features are added to these applications with much fanfare.
    C) Web servers download these programs as code within HTML.
    D) Their users don't expect frequent updates.
    C) Web servers download these programs as code within HTML.
    (this multiple choice question has been scrambled)
  64. The Web 2.0 business model relies on ________.
    A) revenue from brick and mortar stores
    B) software license fees
    C) advertising
    D) venture capital
    C) advertising
    (this multiple choice question has been scrambled)
  65. Software as a service clashes with the software model used by traditional software vendors, such as Microsoft, Oracle, and SAP. Traditional software vendors depend on ________.
    A) viral marketing
    B) organic interfaces and mashups
    C) software license fees
    D) user participation
    C) software license fees
    (this multiple choice question has been scrambled)
  66. In the Web 2.0 world software is provided ________.
    A) with controlled releases
    B) as a licensed product with hefty fees
    C) as a non-installable product
    D) as a free service
    D) as a free service
    (this multiple choice question has been scrambled)
  67. A characteristic of Web 2.0 is that the value of a Web site increases ________.
    A) over time
    B) as the amount of capital invested in it increases
    C) with users and use
    D) in a linear fashion
    C) with users and use
    (this multiple choice question has been scrambled)
  68. Web 2.0 encourages ________, which occur(s) when the output from two or more Web sites is combined into a single user experience.
    A) crowdsourcing
    B) viral hooks
    C) fixed interfaces
    D) mashups
    D) mashups
    (this multiple choice question has been scrambled)
  69. Who pioneered Web 2.0 advertising?
    A) Yahoo
    B) eBay
    C) Amazon
    D) Google
    D) Google
    (this multiple choice question has been scrambled)
  70. Business literature defines three types of capital. Karl Marx defined capital as the investment of resources for future profit. This traditional definition refers to investments into resources such as________.
    A) emotional understanding
    B) social relations
    C) factories and machines
    D) human knowledge
    C) factories and machines
    (this multiple choice question has been scrambled)
  71. By taking an academic course, you are investing in your own ________ capital. You are investing your money and time to obtain knowledge that you hope will differentiate you from other workers and ultimately give you a wage premium in the workforce.
    A) functional
    B) human
    C) mechanical
    D) social
    B) human
    (this multiple choice question has been scrambled)
  72. When you attend a business function for the purpose of meeting people and reinforcing relationships, you are investing in your ________ capital.
    A) mechanical
    B) technical
    C) social
    D) human
    C) social
    (this multiple choice question has been scrambled)
  73. According to Nan Lin, which of the following types of capital adds value through information, influence, and personal reinforcement?
    A) social capital
    B) mechanical capital
    C) industrial capital
    D) human capital
    A) social capital
    (this multiple choice question has been scrambled)
  74. Being linked to a network of highly regarded contacts is a form of social ________.
    A) stigma
    B) necessity
    C) responsibility
    D) credential
    D) credential
    (this multiple choice question has been scrambled)
  75. According to Henk Flap, the ________ is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.
    A) curse of dimensionality
    B) strength of a viral hook
    C) wisdom of the crowd
    D) value of social capital
    D) value of social capital
    (this multiple choice question has been scrambled)
  76. The term ________ refers to any activity that an entity (individual, project, or organization) takes with entities with which it is related.
    A) human capital
    B) social networking
    C) mashing up
    D) viral marketing
    B) social networking
    (this multiple choice question has been scrambled)
  77. The Web 2.0 world does not rely on marketing. New product features are released and vendors wait for users to spread the news to one another, one friend sending a message to many friends; most of whom send that message, in turn, to their friends. The something that induces people to share your message is called a ________.
    A) motif
    B) value-add
    C) viral hook
    D) folksonomy
    C) viral hook
    (this multiple choice question has been scrambled)
  78. To an organization, the ________ is the likelihood that an entity (person or other organization) in the relationship will do something that benefits the organization.
    A) principle of reciprocity
    B) strength of a relationship
    C) lifetime value of a customer
    D) margin of a business process
    B) strength of a relationship
    (this multiple choice question has been scrambled)
  79. How can a firm use social networks to increase the strength of its relationships?
    A) By encouraging the creation of User-Generated-Content.
    B) By deleting content that criticizes a firm's products from UGC sites.
    C) By limiting its interaction with those in its social network.
    D) By connecting only with people who possess substantial resources.
    A) By encouraging the creation of User-Generated-Content.
    (this multiple choice question has been scrambled)
  80. Traditional capital ________.
    A) appreciates
    B) always increases in value over time
    C) is cyclic in value
    D) depreciates
    D) depreciates
    (this multiple choice question has been scrambled)
  81. Social capital does depreciate, but such depreciation can be ameliorated by ________.
    A) reducing the level of investment in relationships
    B) increasing ones human capital
    C) adding something of value to the interaction
    D) dropping older relationships
    C) adding something of value to the interaction
    (this multiple choice question has been scrambled)
  82. Which of the following best represents the value of social capital?
    A) NumberRelationships * RelationshipStrength * EntityResources
    B) NumberRelationships - RelationshipStrength - EntityResources
    C) (NumberRelationships - RelationshipStrength) / EntityResources
    D) NumberRelationships + RelationshipStrength + EntityResources
    A) NumberRelationships * RelationshipStrength * EntityResources
    (this multiple choice question has been scrambled)
  83. Which of the following observations is true?
    A) The value of social capital is best expressed as the summation of the number of relationships in a social network, the strength of those relationships, and the resources controlled by those related.
    B) Most organizations today ignore the value of entity assets and simply try to connect to more people with stronger relationships.
    C) A huge network of relationships to people who have few resources is of greater value than a smaller network with people with substantial resources.
    D) Social capital depreciates and such depreciation cannot be ameliorated by adding something of value to the interaction.
    B) Most organizations today ignore the value of entity assets and simply try to connect to more people with stronger relationships.
    (this multiple choice question has been scrambled)
  84. Social networking groups can be of three types. The group that anyone can find by searching, and anyone can join it is a(n) ________ group.
    A) public
    B) restricted
    C) private
    D) invitation
    A) public
    (this multiple choice question has been scrambled)
  85. Social networking groups can be of three types. An invitation group ________.
    A) is also known as a private group
    B) can be found by searching
    C) cannot be found by searching
    D) is open to everyone
    B) can be found by searching
    (this multiple choice question has been scrambled)
  86. Social networking groups can be of three types. The group that cannot be found by searching, and members must be invited to join is a(n) ________ group.
    A) public
    B) private
    C) invitation
    D) unrestricted
    B) private
    (this multiple choice question has been scrambled)
  87. Social networking applications run on servers provided by ________.
    A) the cloud
    B) the social networking site
    C) an external third party
    D) the application's creator
    D) the application's creator
    (this multiple choice question has been scrambled)
  88. A(n) ________ is a network of relationships.
    A) crowdsource
    B) social graph
    C) organic interface
    D) mashup
    B) social graph
    (this multiple choice question has been scrambled)
  89. Meaningful social networking applications ________.
    A) do not compel users to come back
    B) rarely change their content
    C) provide generic information
    D) address real needs
    D) address real needs
    (this multiple choice question has been scrambled)
  90. ________ is a Web 2.0 application that allows users to publish 140-character descriptions of anything.
    A) Amazon Kindle
    B) Google Search
    C) Twitter
    D) Yahoo news
    C) Twitter
    (this multiple choice question has been scrambled)
  91. A ________ is a Web site on which users can publish their opinions, just like a Web blog, but the opinions are restricted to small amounts of text.
    A) social graph
    B) microblog
    C) tag cloud
    D) social network
    B) microblog
    (this multiple choice question has been scrambled)
  92. Which of the following is true about microblogging?
    A) The use of abbreviations is looked down upon.
    B) It isn't necessary to spell correctly.
    C) Most users find it more intimidating than blogging.
    D) Users must be able to write well-constructed paragraphs.
    B) It isn't necessary to spell correctly.
    (this multiple choice question has been scrambled)
  93. Microblogging enables ________ publishing, worldwide.
    A) complex
    B) one-way
    C) two-way
    D) research-oriented
    C) two-way
    (this multiple choice question has been scrambled)
  94. One of the applications of microblogging in business is ________.
    A) price discrimination
    B) printing
    C) intermediation
    D) public relations
    D) public relations
    (this multiple choice question has been scrambled)
  95. Social networking in general and microblogging in particular are all about relationships - forming new relationships and strengthening existing ones. Such relationships can serve as an ideal channel for sales. But experience has shown that ________ are ineffective when microblogging.
    A) thought-provoking opinions
    B) advice and assistance
    C) links to resources
    D) pure sales pitches
    D) pure sales pitches
    (this multiple choice question has been scrambled)
  96. "Product ratings and surveys have been used for years. Product opinions are also common. Recent research indicates that ratings and opinions of fellow customers are far more trusted than any advertising." This statement refers to types of ________.
    A) social graph
    B) social capital
    C) User-Generated-Content
    D) human capital
    C) User-Generated-Content
    (this multiple choice question has been scrambled)
  97. ________ are a form of User-Generated-Content in which customers and partners can offer advice and assistance regarding products.
    A) Amazon book lists
    B) Wikis and blogs
    C) Company Web sites
    D) Google searches
    B) Wikis and blogs
    (this multiple choice question has been scrambled)
  98. ________ is the process by which users provide services to or on behalf of a vendor.
    A) Publishing
    B) Crowdsourcing
    C) Microblogging
    D) Tweeting
    B) Crowdsourcing
    (this multiple choice question has been scrambled)
  99. ________ is the creation and use of the Enterprise 2.0 collaborative relationship between businesses and customers.
    A) Customer CRM
    B) Social CRM
    C) Traditional CRM
    D) Business CRM
    B) Social CRM
    (this multiple choice question has been scrambled)
  100. ________ is the application of Web 2.0 technologies, collaboration systems, social networking, and related technologies to facilitate the cooperative work of people in organizations.
    A) Enterprise application integration
    B) Enterprise resource planning
    C) Enterprise architecture
    D) Enterprise 2.0
    D) Enterprise 2.0
    (this multiple choice question has been scrambled)
  101. A ________ is content structure that has emerged from the processing of many user tags.
    A) folksonomy
    B) microblogging
    C) mashup
    D) taxonomy
    A) folksonomy
    (this multiple choice question has been scrambled)
  102. In McAfee's SLATES Enterprise 2.0 model, "L" is for ________.
    A) long-tail
    B) LAN
    C) links
    D) language
    C) links
    (this multiple choice question has been scrambled)
  103. In McAfee's SLATES Enterprise 2.0 model, "A" is for ________.
    A) avatar
    B) affiliation
    C) authoring
    D) Ajax
    C) authoring
    (this multiple choice question has been scrambled)
  104. In Enterprise 2.0, pushing enterprise content to users based on subscriptions and alerts is part of ________, according to McAfee's Enterprise 2.0 model.
    A) links
    B) search
    C) signals
    D) authoring
    C) signals
    (this multiple choice question has been scrambled)
  105. Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as ________.
    A) signals
    B) authoring
    C) links
    D) extensions
    D) extensions
    (this multiple choice question has been scrambled)
  106. Before a business plunges headlong into any commercial application of social networking, it should be aware of the risks that these tools entail. One of the major risks is ________.
    A) advice on products
    B) dependency on the social networking vendor
    C) favorable reviews
    D) thought-provoking opinions
    B) dependency on the social networking vendor
    (this multiple choice question has been scrambled)
  107. Responding to problematic content on social networking sites is best reserved for when ________.
    A) the problematic content has caused the organization to do something positive as a result
    B) the problematic content is truthful and legitimate
    C) the problematic content is obscene and contributed by crackpots
    D) the problematic content represents reasonable criticism of the organization's products or services
    A) the problematic content has caused the organization to do something positive as a result
    (this multiple choice question has been scrambled)
  108. If the problematic content posted on a social networking site represents reasonable criticism of the organization's products or services, the best response would be to ________.
    A) delete it
    B) edit it
    C) leave it
    D) rewrite it
    C) leave it
    (this multiple choice question has been scrambled)
  109. Deleting problematic content on social networking sites is best reserved for when ________.
    A) the content represents reasonable criticism of the organization's products or services
    B) the content is negative, but legitimate
    C) the content has been contributed by non-users of a product or service
    D) the content is obscene and inappropriate
    D) the content is obscene and inappropriate
    (this multiple choice question has been scrambled)
  110. In the context of CRM, emergence means that the vendor loses control of the customer relationship. Customers use all the touch points they can find with the vendor to craft their own relationships. Emergence in the context of management means loss of control of ________.
    A) sales
    B) research
    C) customers
    D) employees
    D) employees
    (this multiple choice question has been scrambled)

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