MIS MC quiz ch8.txt

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  1. The U.S. Census Bureau, which publishes statistics on e-commerce activity, defines nonmerchant companies as ________.
    A) those that take title to the goods they sell
    B) those that buy goods and then resell them
    C) those that arrange for the purchase and sale of goods without ever owning the goods
    D) those that sell the services that they provide
    C) those that arrange for the purchase and sale of goods without ever owning the goods
    (this multiple choice question has been scrambled)
  2. ________ take title to the goods they sell.
    A) Nonmerchant companies
    B) Clearinghouses
    C) Merchant companies
    D) Electronic exchanges
    C) Merchant companies
    (this multiple choice question has been scrambled)
  3. Which of the following is an e-commerce merchant company?
    A) B2C
    B) auctions
    C) clearing houses
    D) exchanges
    A) B2C
    (this multiple choice question has been scrambled)
  4. Traditional B2C information systems rely on ________ that customers use to enter and manage their orders.
    A) brick and mortar stores
    B) point-of-sale systems
    C) electronic data interchanges
    D) Web storefronts
    D) Web storefronts
    (this multiple choice question has been scrambled)
  5. Which of the following is the best-known auction company?
    A) Priceline
    B) eBay
    C) Lixtor
    D) eBid
    B) eBay
    (this multiple choice question has been scrambled)
  6. Clearinghouses ________.
    A) do not arrange for the delivery of goods
    B) provide goods and services at a stated price
    C) support competitive-bidding processes
    D) take title to the goods they sell
    B) provide goods and services at a stated price
    (this multiple choice question has been scrambled)
  7. E-commerce leads to ________, which is the elimination of middle layers of distributors and suppliers.
    A) disintermediation
    B) economies of scale
    C) monopolization
    D) horizontal integration
    A) disintermediation
    (this multiple choice question has been scrambled)
  8. Price elasticity measures the ________.
    A) amount that demand rises or falls with changes in price
    B) number of bids a product can generate in the market
    C) value generated for the manufacturer through electronic exchange
    D) revenue earned due to disintermediation
    A) amount that demand rises or falls with changes in price
    (this multiple choice question has been scrambled)
  9. In the context of e-commerce market efficiencies, managing prices by direct interaction with the customer aids in the knowledge of ________.
    A) price elasticity
    B) intermediation
    C) price conflict
    D) channel conflict
    A) price elasticity
    (this multiple choice question has been scrambled)
  10. E-commerce ________
    A) lowers a firm's logistics expense
    B) increases the possibility of price conflict
    C) results in lower customer service expenses
    D) reduces the likelihood of channel conflict
    B) increases the possibility of price conflict
    (this multiple choice question has been scrambled)
  11. Which one of the following characteristics is true for companies such as Google, Amazon.com, and eBay that exemplify Web 2.0?
    A) fixed product value
    B) infrequent, controlled releases
    C) viral marketing
    D) controlled, fixed interface
    C) viral marketing
    (this multiple choice question has been scrambled)
  12. If a product requires advertising to be successful, then it is not a Web 2.0 product. Keeping this in mind, which one of the following products requires extensive advertising to be successful?
    A) Microsoft
    B) Google
    C) Amazon
    D) ebay
    A) Microsoft
    (this multiple choice question has been scrambled)
  13. Web 2.0 applications are thin clients. What does this imply?
    A) They need to be installed on the user's computer.
    B) Web servers download these programs as code within HTML.
    C) New features are added to these applications with much fanfare.
    D) Their users don't expect frequent updates.
    B) Web servers download these programs as code within HTML.
    (this multiple choice question has been scrambled)
  14. The Web 2.0 business model relies on ________.
    A) venture capital
    B) software license fees
    C) advertising
    D) revenue from brick and mortar stores
    C) advertising
    (this multiple choice question has been scrambled)
  15. Software as a service clashes with the software model used by traditional software vendors, such as Microsoft, Oracle, and SAP. Traditional software vendors depend on ________.
    A) user participation
    B) organic interfaces and mashups
    C) viral marketing
    D) software license fees
    D) software license fees
    (this multiple choice question has been scrambled)
  16. In the Web 2.0 world software is provided ________.
    A) as a non-installable product
    B) as a free service
    C) as a licensed product with hefty fees
    D) with controlled releases
    B) as a free service
    (this multiple choice question has been scrambled)
  17. A characteristic of Web 2.0 is that the value of a Web site increases ________.
    A) over time
    B) with users and use
    C) in a linear fashion
    D) as the amount of capital invested in it increases
    B) with users and use
    (this multiple choice question has been scrambled)
  18. Web 2.0 encourages ________, which occur(s) when the output from two or more Web sites is combined into a single user experience.
    A) viral hooks
    B) crowdsourcing
    C) mashups
    D) fixed interfaces
    C) mashups
    (this multiple choice question has been scrambled)
  19. Who pioneered Web 2.0 advertising?
    A) eBay
    B) Google
    C) Amazon
    D) Yahoo
    B) Google
    (this multiple choice question has been scrambled)
  20. Business literature defines three types of capital. Karl Marx defined capital as the investment of resources for future profit. This traditional definition refers to investments into resources such as________.
    A) factories and machines
    B) human knowledge
    C) emotional understanding
    D) social relations
    A) factories and machines
    (this multiple choice question has been scrambled)
  21. By taking an academic course, you are investing in your own ________ capital. You are investing your money and time to obtain knowledge that you hope will differentiate you from other workers and ultimately give you a wage premium in the workforce.
    A) social
    B) mechanical
    C) human
    D) functional
    C) human
    (this multiple choice question has been scrambled)
  22. When you attend a business function for the purpose of meeting people and reinforcing relationships, you are investing in your ________ capital.
    A) technical
    B) mechanical
    C) social
    D) human
    C) social
    (this multiple choice question has been scrambled)
  23. According to Nan Lin, which of the following types of capital adds value through information, influence, and personal reinforcement?
    A) human capital
    B) mechanical capital
    C) industrial capital
    D) social capital
    D) social capital
    (this multiple choice question has been scrambled)
  24. Being linked to a network of highly regarded contacts is a form of social ________.
    A) stigma
    B) responsibility
    C) credential
    D) necessity
    C) credential
    (this multiple choice question has been scrambled)
  25. According to Henk Flap, the ________ is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.
    A) curse of dimensionality
    B) wisdom of the crowd
    C) strength of a viral hook
    D) value of social capital
    D) value of social capital
    (this multiple choice question has been scrambled)
  26. The term ________ refers to any activity that an entity (individual, project, or organization) takes with entities with which it is related.
    A) social networking
    B) human capital
    C) mashing up
    D) viral marketing
    A) social networking
    (this multiple choice question has been scrambled)
  27. The Web 2.0 world does not rely on marketing. New product features are released and vendors wait for users to spread the news to one another, one friend sending a message to many friends; most of whom send that message, in turn, to their friends. The something that induces people to share your message is called a ________.
    A) motif
    B) value-add
    C) viral hook
    D) folksonomy
    C) viral hook
    (this multiple choice question has been scrambled)
  28. To an organization, the ________ is the likelihood that an entity (person or other organization) in the relationship will do something that benefits the organization.
    A) principle of reciprocity
    B) strength of a relationship
    C) lifetime value of a customer
    D) margin of a business process
    B) strength of a relationship
    (this multiple choice question has been scrambled)
  29. How can a firm use social networks to increase the strength of its relationships?
    A) By limiting its interaction with those in its social network.
    B) By connecting only with people who possess substantial resources.
    C) By encouraging the creation of User-Generated-Content.
    D) By deleting content that criticizes a firm's products from UGC sites.
    C) By encouraging the creation of User-Generated-Content.
    (this multiple choice question has been scrambled)
  30. Traditional capital ________.
    A) appreciates
    B) always increases in value over time
    C) is cyclic in value
    D) depreciates
    D) depreciates
    (this multiple choice question has been scrambled)
  31. Social capital does depreciate, but such depreciation can be ameliorated by ________.
    A) adding something of value to the interaction
    B) increasing ones human capital
    C) dropping older relationships
    D) reducing the level of investment in relationships
    A) adding something of value to the interaction
    (this multiple choice question has been scrambled)
  32. Which of the following best represents the value of social capital?
    A) NumberRelationships + RelationshipStrength + EntityResources
    B) NumberRelationships * RelationshipStrength * EntityResources
    C) (NumberRelationships - RelationshipStrength) / EntityResources
    D) NumberRelationships - RelationshipStrength - EntityResources
    B) NumberRelationships * RelationshipStrength * EntityResources
    (this multiple choice question has been scrambled)
  33. Which of the following observations is true?
    A) Most organizations today ignore the value of entity assets and simply try to connect to more people with stronger relationships.
    B) A huge network of relationships to people who have few resources is of greater value than a smaller network with people with substantial resources.
    C) Social capital depreciates and such depreciation cannot be ameliorated by adding something of value to the interaction.
    D) The value of social capital is best expressed as the summation of the number of relationships in a social network, the strength of those relationships, and the resources controlled by those related.
    A) Most organizations today ignore the value of entity assets and simply try to connect to more people with stronger relationships.
    (this multiple choice question has been scrambled)
  34. Social networking groups can be of three types. The group that anyone can find by searching, and anyone can join it is a(n) ________ group.
    A) invitation
    B) private
    C) public
    D) restricted
    C) public
    (this multiple choice question has been scrambled)
  35. Social networking groups can be of three types. An invitation group ________.
    A) cannot be found by searching
    B) is also known as a private group
    C) is open to everyone
    D) can be found by searching
    D) can be found by searching
    (this multiple choice question has been scrambled)
  36. Social networking groups can be of three types. The group that cannot be found by searching, and members must be invited to join is a(n) ________ group.
    A) invitation
    B) private
    C) unrestricted
    D) public
    B) private
    (this multiple choice question has been scrambled)
  37. Social networking applications run on servers provided by ________.
    A) the application's creator
    B) the cloud
    C) the social networking site
    D) an external third party
    A) the application's creator
    (this multiple choice question has been scrambled)
  38. A(n) ________ is a network of relationships.
    A) mashup
    B) crowdsource
    C) organic interface
    D) social graph
    D) social graph
    (this multiple choice question has been scrambled)
  39. Meaningful social networking applications ________.
    A) provide generic information
    B) address real needs
    C) do not compel users to come back
    D) rarely change their content
    B) address real needs
    (this multiple choice question has been scrambled)
  40. ________ is a Web 2.0 application that allows users to publish 140-character descriptions of anything.
    A) Twitter
    B) Yahoo news
    C) Google Search
    D) Amazon Kindle
    A) Twitter
    (this multiple choice question has been scrambled)
  41. A ________ is a Web site on which users can publish their opinions, just like a Web blog, but the opinions are restricted to small amounts of text.
    A) social graph
    B) microblog
    C) social network
    D) tag cloud
    B) microblog
    (this multiple choice question has been scrambled)
  42. Which of the following is true about microblogging?
    A) It isn't necessary to spell correctly.
    B) Users must be able to write well-constructed paragraphs.
    C) Most users find it more intimidating than blogging.
    D) The use of abbreviations is looked down upon.
    A) It isn't necessary to spell correctly.
    (this multiple choice question has been scrambled)
  43. Microblogging enables ________ publishing, worldwide.
    A) two-way
    B) research-oriented
    C) one-way
    D) complex
    A) two-way
    (this multiple choice question has been scrambled)
  44. One of the applications of microblogging in business is ________.
    A) printing
    B) public relations
    C) intermediation
    D) price discrimination
    B) public relations
    (this multiple choice question has been scrambled)
  45. Social networking in general and microblogging in particular are all about relationships - forming new relationships and strengthening existing ones. Such relationships can serve as an ideal channel for sales. But experience has shown that ________ are ineffective when microblogging.
    A) thought-provoking opinions
    B) links to resources
    C) pure sales pitches
    D) advice and assistance
    C) pure sales pitches
    (this multiple choice question has been scrambled)
  46. "Product ratings and surveys have been used for years. Product opinions are also common. Recent research indicates that ratings and opinions of fellow customers are far more trusted than any advertising." This statement refers to types of ________.
    A) social capital
    B) human capital
    C) User-Generated-Content
    D) social graph
    C) User-Generated-Content
    (this multiple choice question has been scrambled)
  47. ________ are a form of User-Generated-Content in which customers and partners can offer advice and assistance regarding products.
    A) Google searches
    B) Wikis and blogs
    C) Amazon book lists
    D) Company Web sites
    B) Wikis and blogs
    (this multiple choice question has been scrambled)
  48. ________ is the process by which users provide services to or on behalf of a vendor.
    A) Crowdsourcing
    B) Microblogging
    C) Tweeting
    D) Publishing
    A) Crowdsourcing
    (this multiple choice question has been scrambled)
  49. ________ is the creation and use of the Enterprise 2.0 collaborative relationship between businesses and customers.
    A) Traditional CRM
    B) Business CRM
    C) Social CRM
    D) Customer CRM
    C) Social CRM
    (this multiple choice question has been scrambled)
  50. ________ is the application of Web 2.0 technologies, collaboration systems, social networking, and related technologies to facilitate the cooperative work of people in organizations.
    A) Enterprise application integration
    B) Enterprise 2.0
    C) Enterprise resource planning
    D) Enterprise architecture
    B) Enterprise 2.0
    (this multiple choice question has been scrambled)
  51. A ________ is content structure that has emerged from the processing of many user tags.
    A) folksonomy
    B) mashup
    C) microblogging
    D) taxonomy
    A) folksonomy
    (this multiple choice question has been scrambled)
  52. In McAfee's SLATES Enterprise 2.0 model, "L" is for ________.
    A) language
    B) LAN
    C) long-tail
    D) links
    D) links
    (this multiple choice question has been scrambled)
  53. In McAfee's SLATES Enterprise 2.0 model, "A" is for ________.
    A) avatar
    B) authoring
    C) Ajax
    D) affiliation
    B) authoring
    (this multiple choice question has been scrambled)
  54. In Enterprise 2.0, pushing enterprise content to users based on subscriptions and alerts is part of ________, according to McAfee's Enterprise 2.0 model.
    A) signals
    B) links
    C) authoring
    D) search
    A) signals
    (this multiple choice question has been scrambled)
  55. Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as ________.
    A) extensions
    B) links
    C) signals
    D) authoring
    A) extensions
    (this multiple choice question has been scrambled)
  56. Before a business plunges headlong into any commercial application of social networking, it should be aware of the risks that these tools entail. One of the major risks is ________.
    A) dependency on the social networking vendor
    B) advice on products
    C) favorable reviews
    D) thought-provoking opinions
    A) dependency on the social networking vendor
    (this multiple choice question has been scrambled)
  57. Responding to problematic content on social networking sites is best reserved for when ________.
    A) the problematic content is truthful and legitimate
    B) the problematic content has caused the organization to do something positive as a result
    C) the problematic content is obscene and contributed by crackpots
    D) the problematic content represents reasonable criticism of the organization's products or services
    B) the problematic content has caused the organization to do something positive as a result
    (this multiple choice question has been scrambled)
  58. If the problematic content posted on a social networking site represents reasonable criticism of the organization's products or services, the best response would be to ________.
    A) leave it
    B) delete it
    C) edit it
    D) rewrite it
    A) leave it
    (this multiple choice question has been scrambled)
  59. Deleting problematic content on social networking sites is best reserved for when ________.
    A) the content represents reasonable criticism of the organization's products or services
    B) the content has been contributed by non-users of a product or service
    C) the content is obscene and inappropriate
    D) the content is negative, but legitimate
    C) the content is obscene and inappropriate
    (this multiple choice question has been scrambled)
  60. In the context of CRM, emergence means that the vendor loses control of the customer relationship. Customers use all the touch points they can find with the vendor to craft their own relationships. Emergence in the context of management means loss of control of ________.
    A) customers
    B) employees
    C) sales
    D) research
    B) employees
    (this multiple choice question has been scrambled)
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150063
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MIS MC quiz ch8.txt
Description
review questions, multiple choice only, for test 2, chapter 8
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