is attraction effect? How do marketers use it?
Theinferior brands increase the attractiveness of the dominant brand, making thedecision easier. Marketers can increase sales of a high margin item simply byoffering a higher priced alternative option. For example, sony might make a 150dollar camera and a 200 dollar camera with a little better resolution. The 200$item might not sell as well cause its so expensive, but it could make the 150$item seem like a good deal