Chapter 10 media adv

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  1. What kind of audience does newspaper attract
    1. upscale 35 & older
  2. What are the 4 pros in newspapers?
    • 1. Upscale audience 35 & older
    • 2. Flexibility
    • 3. Ability to measure response
    • 4. Creibility
  3. What are the 7 Flexible Newspaper Options
    TLC's
    • Timely insertion schedules
    • Targeted editions
    • Large space ads
    • Color
    • Coupons
    • Small space
    • Selectivity
  4. What are the 4 Cons of Newspaper
    • 1. High ratio's
    • 2. Average reading time less than 30 mins
    • 3. NP circulation decline
    • 4. Expensive
  5. What are the Key characteristics of news paper readers
    • 1. 50% of the population reads news papers
    • 2. Readers have a high income & education
    • 3. Annual ad revs. are almost $50 billion
    • 4. 84% of revs come from local Adver.
  6. National Newspapers are published how many times a week?
    5 days a week
  7. What are the 2 Newspapers Advertising Strategy's
    • 1. Full coverage of Newspapers circulation
    • 2. Zoned preprints
  8. ____is the newspapers practice of offering advertisers artial coverage of a market, often accomplished with weekly inserts distributed to certain sections of that market
    Zoning
  9. What are the 2 Categories of newspaper Advertising
    • 1. Classifieds
    • 2. Display
  10. ___is found in the columns so labeled, and published in sections of a newspaper or magazine that set aside for certain classes of goods or services
    Classified advertising
  11. ___is all the nonclassified advertising in a newspaper
    Display
  12. Is joint promotion of a nantional advertising and a local retail outlet on behalf of the manufacturer's product on sale in the retail store
    Cooperative Advertising
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151069
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Chapter 10 media adv
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Chapter 10 media adv
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