Chapter 12 media adv

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2game4u
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151082
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Chapter 12 media adv
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2012-04-30 03:59:27
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Chapter 12 media adv
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Chapter 12 media adv
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  1. 4 Pros of Out-of-Home Advertising
    1. Exposure

    2. High Frequency

    3. Low cost

    4. Supplemental Media

    5. Reminder Messages
  2. What are the 3 Cons of out-of-Home Advertising
    1. Unable to communicate detailed messages

    2. Copy limited to 7-10 words

    3. Visual pollutant
  3. TAB stands for what
    Traffic Audit bureau
  4. What are the 4 Types of OHM
    1. BillBoards

    2. Street Furniture

    3. Transit

    4. Alternative
  5. Name 8 venders that might use Outdoor Advertising
    1. Local services & Amusements

    2. Media & Advertising

    3. Retail

    4. Real Estate/ Insurance

    5. Transportation, Hotels, Resorts

    6. Restaurants

    7. Communications

    8. Automotive
  6. 8 Advantages of OHM buys
    • 1. Quick Awareness
    • 2. Reinforce brand I.d
    • 3. Creates continuity
    • 4. Offers localized approach for national campaigns
    • 5. High Adaptabilit
    • 6. Provides point of purchase
    • 7. Enhances direct response
  7. The outdoor Advertising Plan has 5 steps
    • 1. Clearly state Objectives
    • 2. Define target market
    • 3. Specify goals
    • 4. Coordinate the buy
    • 5. Inspect postbuy
  8. What are the 4 forms of outddor Advertisiting
    1. Poster Panels

    2. Eight sheet posters

    3. Painted bulletins

    4. Spectaculars
  9. Poster advertising purchased on the basis of what?
    GRPS
  10. Audience for the outdoor is known as the....
    Daily Effective Circulation
  11. ___ Normally bought in units of 50 or 100
    GRP's
  12. ___ Is the number of posters used in an individual buy
    Allotment

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