comm359 final

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esmenikmati
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comm359 final
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2012-06-21 09:02:34
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  1. Golden Mean
    (Aristotle) Seek Moderation
  2. Utalitarianism
    • (John Stuart Mill)
    • Seek results that lead to greatest outcome for greatest number of people
  3. Social Responsibility
    Journalists serve society
  4. Categorical Imperative
    Universal principles; morals
  5. Egalitarianism
    • Rawls
    • Veil of ignorance
  6. Deontological Ethics
    Inconsequential; concerned with decisionmaking process
  7. Teleological Ethics
    • Concerned with consequences
    • ethically sound decision = best consequence
    • example: utilitarianism
  8. Mission Statement
    Identify company objectives/values
  9. 5 Areas of Accountability
    • Responsibility to Audience
    • Conscience
    • Customers
    • Company
  10. Difference between code of conduct and mission statement
    • Organizations/Companies: Mission statements
    • Professional Organizations: Ethical Codes
  11. Implementing an ethics program
    • 1. State mission
    • 2. Clarify organization values
    • 3. Create code of ethics
    • 4. Develop ethics program
  12. Afternoon Fringe
    1600-1700: First news broadcast, usually followed again at 1800
  13. Sweeps
    • Time period for assessing viewing trends
    • 4x a year: Feb, May, Jul, Nov
    • Sensationalist, multi-part stories air
    • special series/topics
  14. Social Media Strategy
    • 1. Engage Audience
    • 2. Content Development
    • 3. Promote
    • 4. Evaluate
  15. Emerging Business Models
    • 1. Subscriptions
    • 2. Apps
    • 3. Pay4Play
  16. Consumer Technologies
    • Smartphones
    • DVR
  17. 4 P's of Marketing
    • 1. Product
    • 2. Price
    • 3. Place
    • 4. Promotion
  18. 2 Units of Marketing Tasks
    • Sales & Promotion
    • Sales handeld by GSM (General Sales Manager)
    • Promotion by some other midlevel manager
  19. Segmentation
    Dividing audience into segments and trying to fulfill their needs
  20. Branding
    Differentiates products/goods/services
  21. Difference between sales and marketing
    • Marketing recognizes goal of serving client needs
    • Sales emphasizes the product
  22. Information from this source is
    used in preparing the main types of financial statements used in
    financial management.
    General Ledger
  23. Capital budgeting is used as a
    decision tool used by managers when deciding upon major projects or
    assets to purchase.
    true
  24. This statement summarizes a
    firm's financial activities over a set period of time.
    income statement
  25. This research presents
    quantitative information on the media habits of audiences.
    demographic
  26. Which technology allows electronic
    media managers to create new sources of revenue?
    • multicasting
    • subscription
    • e-commerce
  27. Which
    of the following is not discussed in chapter 3 as a valuable step to be
    used in establishing a program of ethics for a media organization?
    Using broadcast time to communicate ethics
  28. There is no code of ethics for mass media industries
    • a.     
    • True
  29. Which of the following is a criterion used to
    determine whether or not a contest is a lottery?
    • Chance
    • Prize
    • Consideration
    • (Not privilege)
  30. Advertising regulation is coordinated by this
    organization:
    FTC
  31. The President of the United States appoints
    commissioners to the FCC, with the advice and consent of the Senate.
    True

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