CREATING CREATIVE STRAT

Card Set Information

Author:
Anonymous
ID:
159895
Filename:
CREATING CREATIVE STRAT
Updated:
2012-06-24 15:38:29
Tags:
CREATING CREATIVE STRAT
Folders:

Description:
CREATING CREATIVE STRAT
Show Answers:

Home > Flashcards > Print Preview

The flashcards below were created by user Anonymous on FreezingBlue Flashcards. What would you like to do?


  1. Affective or Emotion
    An emotional message that arouses the consumers feelings
  2. Brand image
    Psychological appeals or brand characteristics primarily to differentiate the brand by creating an image or personality for it.
  3. Generic
    This strat does not differentiat the brand or claim that the brand is superior to its competitors.
  4. This stategy employs a claim about an attribute or benefit that could apply to any product in the category. Yet, because this claim has not been used for other products in the category, the brand stands out.
    Preemptive
  5. This Strategy attempts to "position" the brand in relation to its competitors in the consumers mind. This Tech focuses on how the brand is different from its competitors
    Positioning
  6. Resonance
    This stategy employs emotions, lifestyles, or situations that the consumer can understand or has experienced and links thes emotions, lifestyles, or situations with the product or service
  7. Uique Selling Proposition
    This stategy claims that the product or service is unique. the uniqueness is based on a characteristic or benefit that the procut or servic has or provides. uniqueness will imply that the product or service is superior to its competitiors

What would you like to do?

Home > Flashcards > Print Preview