The 8 elements of copy
Home > Preview
The flashcards below were created by user
on FreezingBlue Flashcards.
Presents selling idea, inteded to intrigue reader
usually above headline and underlined, sometimes used to break up large amounts of body copy
Previews long copy, makes long copy look more interesting
Main message, key selling opportunity
Used with photos, coupons, special offers, can also serve as key selling opportunity
Copy coming from the mouth of the character, can serve as a headline
Captions placed in a display box, used for mailins; a "box" is a caption around which a rule has been lined, singling it out from other copy.
Boxs & Panels
Logotypes and Signatures- Copy and graphic elements used to Identiry the company
What would you like to do?
Home > Flashcards > Print Preview