The 8 elements of copy

Card Set Information

Author:
2game4u
ID:
159907
Filename:
The 8 elements of copy
Updated:
2012-06-24 16:57:33
Tags:
elements copy
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Description:
The 8 elements of copy
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  1. Presents selling idea, inteded to intrigue reader
    Headline
  2. usually above headline and underlined, sometimes used to break up large amounts of body copy
    Overline
  3. Previews long copy, makes long copy look more interesting
    Subheads
  4. Main message, key selling opportunity
    Body Copy
  5. Used with photos, coupons, special offers, can also serve as key selling opportunity
    Captions
  6. Copy coming from the mouth of the character, can serve as a headline
    Blurbs
  7. Captions placed in a display box, used for mailins; a "box" is a caption around which a rule has been lined, singling it out from other copy.
    Boxs & Panels
  8. Logotypes and Signatures- Copy and graphic elements used to Identiry the company
    Slogans

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