marketing 3336 test 4

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  1. individuals and firms  involved in the process of making a product  or service  available for use or concumption by consumers or industrial users
    marketing channel
  2. intermediary between manufacturer and end user market
  3. intermediary with legal authority to act on behalf of manufacturer
  4. intermediary who sells to other intermediaries, usually retailers
  5. intermediary who sells to consumers
  6. when intermediaries buy and sell goods or services they are performing?
    transactional functions
  7. Assorting, Storing, Sorting,Transporting
    logistical function
  8. financing, grading, marketing information and research
    facilitating function
  9. having a product or service when you want it
    time utility
  10. having a product or service available where consumers  want it
    place utility
  11. enhancing a product or service  to make it more appealing to buyers
    form utility
  12. efforts by intermediaries to help buyers take possession of a product or service
    possession utility
  13. when producer and ultimate consumers deal directly with each other
    direct channel
  14. when intermediaries are inserted between the producer and consumer
    indirect channel
  15. performs a variety marketing channel functions, including selling, stocking,delivering a full product assortment and financing
    industrial distributor
  16. employ the internet to make  products and services available for consumption or use by consumers or business buyers
    electronic marketing channels
  17. allow consumers to buy products by interacting with various advertising media without face-to-face meetings
    direct marketing channels
  18. blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers
    multichannel marketing
  19. an arrangement whereby a firm reaches different buyers by using two or more differnt types of channels for the same basic product
    dual distribution
  20. professionally mananged and centrally coordinated  marketing channels designed  to achieve channel economies and maximum marketing impact
    vertical marketing system
  21. combination of successive stages of production and distribution under a single ownership
    corporate vertical marketing system
  22. when a firm tries to place its products or services in as many outlets as possible
    intensive distribution
  23. when only one retail outlet in s specific geographical area carries the firm's products
    exclusive ditribution
  24. when a firm selects a few retail outlets  in a specific geographical area to carry its products
    selcetive distribution
  25. arises when one channel member believes another channel memeber is engaged in behavior that prevents it form achieving its goal
    channel conflict
  26. a channel conflict that arises when a channel member bypasses another member and sells or buys products direct
  27. those activities that focus on getting the right amount of the right products to the right place at the right time for the lowest cost
  28. the various firms involved in performing the activities required to create and deliver a product or service to consumers or industrial users
    supply chain
  29. practice that involves unloading products from suppliers, sorting products for individual stores and quickly reloading products onto trucks for a paticular store
  30. expenses associated with transportation, materials handling and warehousing inventory stockouts, order processing, and return products handling
    total logistics cost
  31. the ability of logistics management to satisfy users in terms of time, dependability, communication and convenience
    customer service
  32. an inventory mangement system whereby the supplier determines the product amount and assortment a customer (such as a retailer) needs and automatically delivers the appropriate items
    vendor managed inventory
Card Set:
marketing 3336 test 4
2012-06-27 13:34:58
mark 3336 13

uh management 3336 review
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