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individuals and firms involved in the process of making a product or service available for use or concumption by consumers or industrial users
marketing channel
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intermediary between manufacturer and end user market
middleman
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intermediary with legal authority to act on behalf of manufacturer
agent/broker
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intermediary who sells to other intermediaries, usually retailers
wholesaler
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intermediary who sells to consumers
retailer
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when intermediaries buy and sell goods or services they are performing?
transactional functions
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Assorting, Storing, Sorting,Transporting
logistical function
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financing, grading, marketing information and research
facilitating function
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having a product or service when you want it
time utility
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having a product or service available where consumers want it
place utility
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enhancing a product or service to make it more appealing to buyers
form utility
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efforts by intermediaries to help buyers take possession of a product or service
possession utility
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when producer and ultimate consumers deal directly with each other
direct channel
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when intermediaries are inserted between the producer and consumer
indirect channel
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performs a variety marketing channel functions, including selling, stocking,delivering a full product assortment and financing
industrial distributor
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employ the internet to make products and services available for consumption or use by consumers or business buyers
electronic marketing channels
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allow consumers to buy products by interacting with various advertising media without face-to-face meetings
direct marketing channels
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blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers
multichannel marketing
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an arrangement whereby a firm reaches different buyers by using two or more differnt types of channels for the same basic product
dual distribution
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professionally mananged and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact
vertical marketing system
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combination of successive stages of production and distribution under a single ownership
corporate vertical marketing system
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when a firm tries to place its products or services in as many outlets as possible
intensive distribution
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when only one retail outlet in s specific geographical area carries the firm's products
exclusive ditribution
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when a firm selects a few retail outlets in a specific geographical area to carry its products
selcetive distribution
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arises when one channel member believes another channel memeber is engaged in behavior that prevents it form achieving its goal
channel conflict
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a channel conflict that arises when a channel member bypasses another member and sells or buys products direct
disintermediation
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those activities that focus on getting the right amount of the right products to the right place at the right time for the lowest cost
logisitics
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the various firms involved in performing the activities required to create and deliver a product or service to consumers or industrial users
supply chain
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practice that involves unloading products from suppliers, sorting products for individual stores and quickly reloading products onto trucks for a paticular store
cross-docking
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expenses associated with transportation, materials handling and warehousing inventory stockouts, order processing, and return products handling
total logistics cost
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the ability of logistics management to satisfy users in terms of time, dependability, communication and convenience
customer service
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an inventory mangement system whereby the supplier determines the product amount and assortment a customer (such as a retailer) needs and automatically delivers the appropriate items
vendor managed inventory
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