uh marketing

the combination of one or more of the communication tools used to inform, persuade, or remind prospective buyers

the concept  of designing marketing communications programs that coordinate all promotional activities to provide a consistent message across all audiences

the process of conveying a message to others; it requires six elements: a source, a message, a channel of communication, a receiver, and the processes of encoding and decoding

the process of having a sender transform an idea into a set of symbols

the process of having the receiver take a set of symbols, the message, and transform the symbols back into an idea

ensures messages are decoded properly

extraneous factors that can work against effective communication by distorting a message or the feedback received

and paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor

the two-way flow of communication between  a buyer and seller, often in a face-to-face encounter, designed to influence a person's or group's purchase decision

a form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, potential customers, stockholders, suppliers, employees, and others about a company and its products or services

a nonpersonal, indirectly paid presentation of an organization, product, or service

a short-term offer designed to arouse interest in buying a  product or service

promotional element that uses direct comminication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet

directing the promotional mix to channel members to encourage them to order and stock a product

directing the promotional mix at ultimate consumers to encourage them to ask thhe retailer for the product

the sequence of stages a prospective buyer goes through: awareness, interest, evaluation, trial, and adoption

the consumer's ability to recognize and remember the product or brand name

an increase in the consumer's desire to learn aboutt some of the features of the product or brand

the consumer's appraisal of the product or brand on important attributes

the consumer's actual first purchase and ise of the product or brand

through a favorable experience on the first trial, the consumer's repeated purchase and ise of the product or brand

the result of direct marketing offers that contain all the information necessary for a potential buyer to make a decision to purchase and complete the transaction

the result og a direct marketing  offer designed to generate interest ina aproduc or a sevice and a request for additonal information

the outcome of a direct marketing offer designed to motivate people to visit a business