GENB 4350 ch 8

the intentional misstatement of nondisclosure of a material fact made by one party with the hope of influencing the other party

a gerneal expression of opinion, typically in a sales context, that is used to persuade a prospective purchaser to buy. It does not constitute a misrepresentation of material text

a misstatement of a material fact that results in the inducing of another to enter into an agreement to his or her injury

a belief that is not in accord with the facts

the improper use of excessive pressure by the member of a confidential relationship to convince the weaker party to enter into a contract that greatly benefits  the dominant party

the act of applying unlawful or improper pressure or influence to a person to gain his or her agreement to a contract

a contract drawn by one party that must be accepted  as is on a take-it-or-leave-it basis

a contract that is so one-sided that it is oppressive and gives unfair advantage to one of the parties