Strategic Social Media

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Author:
Anonymous
ID:
163416
Filename:
Strategic Social Media
Updated:
2012-07-21 15:28:12
Tags:
Public Relations Journalism Social Media
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Description:
UNT JOUR 4210 - Midterm
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  1. DNS
    Domain Name Service
  2. TCP
    Transmission Control Protocol
  3. IP
    Internet Protocol address
  4. ISP
    Internet Service Provider
  5. Rich Media
    Video, audio, flash
  6. Router
    Connects local network to other networks and/or to an ISP
  7. Site Map
    Details the general organization of the entire website; show nav elements
  8. Content Matrix
    Details each piece of content that the site will contain
  9. Alpha Testing
    Done by website developers & not by the company
  10. Beta Testing
    Done by the comany and users
  11. Sponsored search results
    Paid
  12. Organic search results
    unpaid
  13. What does the DNS Server do?
    Converts the English (domain name) into an IP number
  14. What're the three points of the digital triangle?
    • 1. Website
    • 2. Email
    • 3. Social Media
  15. What point in the digial triangle has pure power?
    Email
  16. What're listening posts?
    Direct responses that comes from a website that comes from a website, blogs, emails, & social media
  17. How many seconds do you have to grab the attention of your views when they visit your website?
    8 seconds
  18. What're the four main page ranking actors?
    • Page title
    • Headlines
    • Body copy
    • Bold, italics
  19. Likes/Fans?
    Facebook
  20. Followers?
    Twitter
  21. Contacts/Connections?
    LinkedIn
  22. Members?
    Youtube
  23. Hits
    Irrelevant
  24. Visits
    When one human visits the site one time (can happen multiple times)
  25. Uniques
    Number of absolutely unique visitors
  26. Pages
    Total number of pages viewed
  27. Sends
    How many total were sent in the email distribution (including not received)
  28. Bounces
    How many were not delivered
  29. Opens
    How many were opened by the recipient
  30. Clicks
    Count the number of times links in the email were clicked
  31. Pass Alongs
    How many emails were forwarded
  32. Webistes are designed in a hub and spoke fashion, not page-to-page.
    True
  33. Web hits are important to management
    False
  34. You cannot send commercial emails to customers unless they give you permission.
    False
  35. You can send multiple copies of the same commercial email to the same list.
    False
  36. You have only two days to remove persons who opt out of your commercial emails.
    False
  37. The subject line of a commercial email may not be deceptive.
    True
  38. Website design and quality of code have a direct impact on SEO page rank.
    True
  39. Search engine crawlers see and document every element on every webpage.
    True
  40. Every commercial email must carry a visible and operable unsubscribe mechanism.
    True
  41. Repeatedly submitting your website domain name to Google will improve page rankings.
    False
  42. You may communicate to a 12-year-old if the parent grants you permission.
    False
  43. Email receivers take 6-10 seconds to decide if they will read the email.
    True
  44. The most important elements of an email are the subject line and itʼs look and feel.
    False

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