Strategic Social Media
Card Set Information
Strategic Social Media
Public Relations Journalism Social Media
UNT JOUR 4210 - Midterm
Domain Name Service
Transmission Control Protocol
Internet Protocol address
Internet Service Provider
Video, audio, flash
Connects local network to other networks and/or to an ISP
Details the general organization of the entire website; show nav elements
Details each piece of content that the site will contain
Done by website developers & not by the company
Done by the comany and users
Sponsored search results
Organic search results
What does the DNS Server do?
Converts the English (domain name) into an IP number
What're the three points of the digital triangle?
3. Social Media
What point in the digial triangle has pure power?
What're listening posts?
Direct responses that comes from a website that comes from a website, blogs, emails, & social media
How many seconds do you have to grab the attention of your views when they visit your website?
What're the four main page ranking actors?
When one human visits the site one time (can happen multiple times)
Number of absolutely unique visitors
Total number of pages viewed
How many total were sent in the email distribution (including not received)
How many were not delivered
How many were opened by the recipient
Count the number of times links in the email were clicked
How many emails were forwarded
Webistes are designed in a hub and spoke fashion, not page-to-page.
Web hits are important to management
You cannot send commercial emails to customers unless they give you permission.
You can send multiple copies of the same commercial email to the same list.
You have only two days to remove persons who opt out of your commercial emails.
The subject line of a commercial email may not be deceptive.
Website design and quality of code have a direct impact on SEO page rank.
Search engine crawlers see and document every element on every webpage.
Every commercial email must carry a visible and operable unsubscribe mechanism.
Repeatedly submitting your website domain name to Google will improve page rankings.
You may communicate to a 12-year-old if the parent grants you permission.
Email receivers take 6-10 seconds to decide if they will read the email.
The most important elements of an email are the subject line and itʼs look and feel.