Making sense out of statistical analysis
I plan on performing a CFA of the Push-pull, attachment and outcome variables. I expect some of the items would be eliminated based on the factor loadings. I would determine the number of factors for the push and pull measures by observing if how many facotrs had an eigenvalue greater than 1. I would keep measurement items with beta values greater than 0.4. After this I would group the items together and name the factors for the study. I would use these factors as the independent variables leading to place attachment and positive outcomes such as word-of-mouth and satisfaction.