APR

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Author:
jmbesset
ID:
165129
Filename:
APR
Updated:
2012-10-07 15:56:05
Tags:
APR prep
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Description:
APR test preparation
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  1. Defamation
    Defamation is an untruth that damages a reputation:

    • 1) Libel - written
    • 2) Slander - spoken
  2. Slander
    Defamtion is an untruth that damages a reputation.

    Slander - spoken or verbal (need not be spoken in public)
  3. Libel
    Defamation is an untruth that damages a reputation.

    Libel - written or pictorial
  4. Copyright
    To protect original creator and to provide economic incentive for new knowledge.

    • 1) Common Law Copyright
    •                   a) general publication
    •                   b) limited publication

    2) Statutory Copyright
  5. Fair Comment vs. Fair Use
    • Fair Comment: Privacy
    • Insulates reporter/publication from defamation. Information must be related to community interest.

    • Fair Use: Copyright
    • Allows copyrighted material to be used, when use for: criticism, comment, news, reporting, teaching, scholarship research.
  6. 12 Functions of Public Relations
    • 1) Trusted counsel
    • 2) Internal communications
    • 3) Media Relations
    • 4) Community Relations
    • 5) External communications
    • 6) Research
    • 7) Planning
    • 8) Implementation
    • 9) Evaluation
    • 10) Publicity and events
    • 11) Issues management
    • 12) Crisis communications
  7. Ethics - General principles
    • 1) Act in public interest
    • 2) Honesty and integrity
    • 3) Accuracy and truth
    • 4) Deal fairly with all
  8. Decision Making Process
    • DIIISM
    • 1) Define - the specific ethical issue or conflict
    • 2) Identify - internal and external factors that may influence decision
    • 3) Identify - key values
    • 4) Identify - audiences affected and define the PR professionals obligation to each
    • 5) Select - ethical principle to guide decision making process
    • 6) Make - your decision and justify it
  9. Statement of Professional Values
    • HILEAF
    • 1) Honesty
    • 2) Independence
    • 3) Loyalty
    • 4) Expertise
    • 5) Advocacy
    • 6) Fairness
  10. PRSA Code Provisions
    • CC FEDS
    • 1) Competition
    • 2) Conflicts of interest
    • 3) Free flow of information
    • 4) Enhancing profession
    • 5) Disclosure of information
    • 6) Safeguarding of confidences
  11. 5 Categories of People
    • 1) Innovators
    • 2) Early adopters
    • 3) Early majority
    • 4) Majority
    • 5) Non-adopters (laggards)
  12. 5 Stages of Diffusion Process
    • 1) Awareness
    • 2) Interest
    • 3) Evaluation
    • 4) Trial
    • 5) Adoption
  13. Diffusion Theory
    - Teaches us we are creatures of habit

    - Can help us know how to best communicate and diffuse an idea or product

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