structure of todays organizations (3 levels)
CORPORATE LEVEL: CEO/CMO etc. where top management directs overall strategy for the entire organization.
Strategic Business Unit Level: a subsidary division or unit of an organization that markets a set of related offerings to a clearly defined group of customers.
Functional Level: groups of specialists actually create value for the organization. Marketing/finance section etc. The organizations strategic direction becomes its most speficic and focused.