BCA 512

Card Set Information

Author:
Anonymous
ID:
168997
Filename:
BCA 512
Updated:
2012-09-04 23:39:13
Tags:
Bca 512
Folders:

Description:
Chapter 1
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  1. What are the primary tools for drawing attention?
    • 1. Magazine advertising
    • 2. Outdoor billboards
    • 3. On-air spot promotion
  2. What are three main groups of marketing messages?
    • 1. Audiences
    • 2. Advertisers
    • 3. Affiliates
  3. Name different types of audiences.
    • 1. Current viewers, listeners, subscribers
    • 2. Potential viewers, listeners, subscribers

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