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BCA 512

  1. What are the primary tools for drawing attention?
    • 1. Magazine advertising
    • 2. Outdoor billboards
    • 3. On-air spot promotion
  2. What are three main groups of marketing messages?
    • 1. Audiences
    • 2. Advertisers
    • 3. Affiliates
  3. Name different types of audiences.
    • 1. Current viewers, listeners, subscribers
    • 2. Potential viewers, listeners, subscribers
Author
Anonymous
ID
168997
Card Set
BCA 512
Description
Chapter 1
Updated

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