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What are the primary tools for drawing attention?
- 1. Magazine advertising
- 2. Outdoor billboards
- 3. On-air spot promotion
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What are three main groups of marketing messages?
- 1. Audiences
- 2. Advertisers
- 3. Affiliates
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Name different types of audiences.
- 1. Current viewers, listeners, subscribers
- 2. Potential viewers, listeners, subscribers
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