Home > Preview
The flashcards below were created by user
on FreezingBlue Flashcards.
What are the primary tools for drawing attention?
- 1. Magazine advertising
- 2. Outdoor billboards
- 3. On-air spot promotion
What are three main groups of marketing messages?
- 1. Audiences
- 2. Advertisers
- 3. Affiliates
Name different types of audiences.
- 1. Current viewers, listeners, subscribers
- 2. Potential viewers, listeners, subscribers
Home > Flashcards > Print Preview