JRN 556

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Author:
Dstints22
ID:
170066
Filename:
JRN 556
Updated:
2012-09-11 09:20:56
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JRN 556
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Description:
Chapter 2
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  1. What is the best approach that offers the best insurance against cost cutters and the best way to gain credibility and mobility in management? 
    The scientific management approach?
  2. What are the two major components of the scientific management approach?
    • 1. Planning
    • 2. Research
  3. What is the most common planning tool used by communication managers?
    1. Management by objectives (MBO)
  4. What is MBO?
    MBO is an effects-oriented process for developing campaign recipes. 
  5. What does the MBO approach do for the communication manager?
    • Gives the communication manager.
    • 1. Credibility
    • 2. Flexibility
    • 3. Control
  6. What are the six activities that a MBO manager or scientific manager focuses on?
    • 1. Conceptualization 
    • 2. Monitoring
    • 3. Planning
    • 4. Organization and Coordination
    • 5. Administration
    • 6. Evaluation 
  7. Explain Conceptualization. 
    Identifying specific task and responsibilities that need to be fulfilled to maintain mutually beneficial  relationships between an organization and the public on which its success depends on. 
  8. What are some of the things that conceptualization consist of?
    Budgeting, goal setting, strategic planning, organizing, administering, and evaluating. 
  9. Explain Monitoring activity.
    Research with the goal to anticipate and evaluate opportunities and challenges that arise out of the organization's interactions and relationships. 
  10. Explain Planning activity.
    Building instructions that guide the organization through the opportunities and challenges.
  11. What does RFP stand for?
    Request for proposal
  12. What are the components of an RFP?
    • 1. Company Overview
    • 2. Product Service overview
    • 3. Scope of work
    • 4. Agency selection criteria
    • 5. Budget
    • 6. Timeline
    • 7. Request
  13. What are the 12 steps to strategic PR campaign?
    • 1.Research
    • 2. Market analysis
    • 3. Audience analysis
    • 4. Stakeholder analysis
    • 5. Define objectives
    • 6. Key messages
    • 7. Develop PR strategy
    • 8. Choose PR tactics
    • 9. Make timescale
    • 10. Prepare for crisis
    • 11. Campaign Budget
    • 12. Evaluation

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