Consumer Beh ch. 2

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Author:
kyle.coughlin
ID:
170546
Filename:
Consumer Beh ch. 2
Updated:
2012-09-12 20:40:47
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Consumer Beh
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Consumer Beh ch. 2
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  1. Culture
    the complex whole that includes knowledge, belief, art, law, morals, customs, and habits acquired by humans as members of society
  2. Variation of cultural values
    • other oriented values
    • environment oriented values
    • self oriented values
  3. Other Oriented Values
    • individual / collective
    • youth / aged
    • extended family / limited family
    • masculine / feminine
    • competitive / cooperative
    • diversity / uniformity
  4. Environmental Oriented Values
    • cleanliness
    • performance / status
    • tradition / change
    • risk taking / security
    • problem solving / fatalistic
    • nature
  5. Self Oriented Values
    • active / passive
    • sensual gratification / abstinence
    • material / nonmaterial
    • hard work / leisure
    • postponed gratification / immediate gratification
    • religious / secular
  6. Non-verbal cultural variations
    • time
    • space
    • symbols
    • relationships
    • agreements
    • things
    • etiquette
  7. Time
    • the meaning of time varies between cultures in two ways
    • 1. time perspective
    • 2. time interpretations
  8. Space
    overall use and meaning assigned to space vary widely among different cultures
  9. Symbols
    colors, animals, shapes, numbers, and music have varying meanings across cultures
  10. Relationships
    • how quickly and easily people form relationships differ
    • -americans make friends easily
    • -chinese are much more complex
  11. Agreements
    • some cultures rely on a legal system
    • others rely on relationships/friendships
  12. Things
    cultural meaning of things leads to unpredictable purchasing patterns
  13. Etiquette
    the generally accepted ways of behaving in social situations differ from one to another

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