Consumer Beh ch. 4

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Author:
kyle.coughlin
ID:
171021
Filename:
Consumer Beh ch. 4
Updated:
2012-09-15 13:26:09
Tags:
Consumer Beh
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Description:
Consumer Beh ch. 4
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  1. Demographics
    • population
    • age
    • education
    • occupation
    • income
  2. American Generations
    • pre-depression (12 million)
    • depression (28 million)
    • baby boom (80 million)
    • gen X (45 million)
    • gen Y (71 million)
    • tweens (29 million)
  3. Socioeconomic Factors
    • occupation
    • education
    • ownership
    • income
    • heritage
  4. Social Standing
    • upper class
    • middle class
    • working class
    • lower class
  5. Unique Behaviors
    • preferences
    • purchases
    • consumption
    • communication

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