Comm Concepts Ch. 1

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  1. The studdy of communication?
  2. Teachers of communication?
  3. Writings on rhetoric are a great source of rhetoric theory?
  4. Aristotle's teacher?
  5. Aristotle's private instructions?
    Peripatetic School
  6. Personal character?
  7. Ability to arouse emotions?
  8. Logic of the message?
  9. First rhetoricians?
    Corax and Tisias
  10. 5th Century b.c - 4th Century a.d.
    Classical Period
  11. Group of itinerant teachers?
  12. Prominent Roman Politician concisdered to be Rome's finest orator. Developed canons of rhetoric.
  13. Five major topic areas of rhetoric are called what? What are they?
    Canons of rhetoric. Invention, style, arrangement, memory, and delivery.
  14. Process of deciding on the subject matter of one's speech and of discovering information and arguments that would lead to sound conclusions?
    Invention (Canon)
  15. Described the process of selectin the proper words to convey a message?
    Style (Canon)
  16. Built ethos by convincing the audience of the speaker's good character, good sense, and trustworthiness; it was logical, clear, and restrained?
    Plain style
  17. Emphasized logos by impressing the audience with the soundness of the speakers postition; it consisted of intricate agumentation and careful philosophical distinctions?
    Middle style
  18. Based on pathos; it "pulled out all the stops" and was eloquent and emotional?
    Vigorous style
  19. Described ways to order ideas effectively?
    Arrangement (Canon)
  20. The ability to hold content, style, and arrangment in one's mind, was exceedingly important?
    Memory (Canon)
  21. Considered necessary for sucess because if the speaker did not use a pleasing voice and graceful gestures, the effect of the speech would be underminded?
    Delivery (Canon)
  22. Last of the great classical theorists. Defined rhetoric as the study of "the good man speaking well"
  23. 400-1400?
    Medieval period
  24. 1400-1600?
    Renaissance period
  25. Major christian theorist; argue that it would be foolish for truth "to take its stand unarmed against falsehood."
  26. Created by God (smoke)?
    Natural signs
  27. Created by humans?
    Conventional signs
  28. 1600-1900. New attitudes toward knowlege revitalized the study of rhetoric?
    Modern period
  29. Based on observation?
  30. Set out to recover the insights of the great classical rhetoricians, adapting them to modern times?
    Classical approach
  31. Investigated the relationship of communication and thought, trying to understand in a scientific way how people could influence one another through speech?
    Psychological/Epistemological approach
  32. Focused on writing and speaking as art forms, developing crictical stndards for judging drama, poetry, and oratory?
    Belletristic approach
  33. Designed elaborate systems of instruction to improve speakers verbal and non verbal presentation?
    Elocutionary approach
  34. Started things off with an analysis of perceptual bias that seems remarkably modern even today?
    Francis Bacon
  35. Modern thinkers that mistrusted normal uses of rhetoric and argued that truth could be obtained only through discourse that was grounded in an understanding of human rationality?
    Rene Descartes and John Locke
  36. Picked up ideas of modern thinkers?
    George Campbell
  37. A belief in controlled lab experimentation and careful, objective measurement?
    Scientific method
  38. The extent to which a communicator is considered believable and competent?
    Source credibility
  39. Where did the study of commuication start?
    Ancient Rome and Greece
  40. Who fully developed the study of rhetoric?
    Plato and Aristotle
  41. When was a complete communication model developed and what was it called?
    400 A.D. Canons of Rhetoric
  42. Four paths of the modern period?
    Classical, belletristic, elocutionist, psychological/epistemological
  43. What century did the scientific method come in?
    20th Century
  44. Who said just speaking the truth will not be enough?
  45. 1900-now?
    Contemporary period
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Comm Concepts Ch. 1

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