Comm Concepts Ch. 13
Card Set Information
Comm Concepts Ch. 13
Key terms and main points
Rules of thumb that allow us to avoid careful information processing?
The question a reasearcher attempts to answer in a given study?
Explains the meaning of a term in a general abstact way?
Explains how a term will be measured in the study?
An extension and refinement of the everyday critical impulse; it is a systematic way of describing, analyzing, and evaluating a given act of communication?
Any act of communication that influences the belief or behavior of an audience?
Learn from observation?
Goes "under cover" by becoming a member of the group being studied?
Enters field as a scientist. People know they are being observed?
A record of critical events and behaviors accompanied by the ethographers self observations feelings, and intepretations?
A member of the cultrue who is willing to show the researcher around, to answer questions, and to set up interviews with other people?
Own norms and values are hard to set aside?
Investigator chooses a sample of people to question, decides what to ask and how, and administers the questions in either written or oral form?
The entire group a researcher wants to study?
A small group of people representative of the population?
A systematic method for choosing respondents for a study?
Allows generalizations because it assures the researcher that the sample is representative?
Each member of the population has an equal chance of being in the sample?
Simple Random Sampling
Does not give the researcher the same assurance?
Common form of nonprobability sampling?
Questions that should be avoided. Ask several questions at once?
Questions to avoid. Indicate a preferred response?
A way to survey people?
Interviews or Questionaires
Questions where the espondents choose from a finite set of answers provided by the researcher?
Closed Ended Questions
Tates idea on a numerical scale?
Questions that a person answers in their own words?
Open Ended Questions
Interested in cause and effect?
Effect they want to explain?
Find if praise leads to satisfaction?
The way the researcher sets up a study?
Equivalent ot the first group in every way except that it does not recieve the experiement treatment?
Always yield the same results?
Measure dependent variable?
Communication scholars focus on a wide range of performances?
Four tasks researchers accomplish?
Ask questions and define key concepts; they choose a method to guide their inquiry; they gather and analyze samples of communications acts; and they interpret these samples, sharing the results.
Five Research Methods?
Rhetorical Criticism, Ethnographic Research, Survey Research, Experimental Research, and Performance Research
Five Step Research Method for Anything?
1. Need a question
2. Select a reasearch method
3. Design a sampling stratagy
4. Gather and analize data
5. Interpret and share results