Marketing

moral principles and values that govern the actions and decisions of an individual or group

society's values and standards taht are enforceable in the courts

set of values, ideas, and attitudes that are learned and shared among members of a group

Comprise the effective rules of the game, the boundaries b/w competitive & unethical behavior

Ethical exchange b/w buyers and sellers should result in both parties being better off after a transaction

Codified ethics of exchange b/w buyers and sellers, including rights to be informed, to safety, to choose, & to be heard

manifests itself in industry & federal safety standards for most products sold in the U.S.

the marketplace have an obligation to give consumers complete and accurate information about products and services

form of cash or free goods, to stock new products

Consumers should have access to public-policy makers regarding complaints about products and services

clandenstine collection of trade secrets or properietary information about a company's competitor

bribes and kickbacks are often disguised as gifts, consultant fees, and favors

set of values, ideas, and attitudes that is learned and shared among the members of an organization

Formal statement of ethical principles and rules of conduct

employees who report an employer's unethical or illegal actions

personal moral philosophy that consider certain individual rights or duties as universal, regardless of outcome

Personal moral philosophy that focuses on the greater good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior

companies have a simple duty: maximize profits for their owners or stakeholders

focuses on the obligation an organization has to those who can affect achievement of its objectives

Obligations that organizations have to ther perservation of the ecological environment and to the general public

recognition of the need for organizations to improve the state of people, the planet, and profit simulteaneously if they are to achieve sustainable, long-term growth

Systematic assessment of a firm's objectives, strategies, and performance in terms of social responsilities

involves conducting business in a way that protects the natural environment while making economic progress