Psy 255- Chatper 2

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Anonymous
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175337
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Psy 255- Chatper 2
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2012-10-03 22:03:45
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psychology cumsumer behavior
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Chapter 2
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  1. The _____ represents consumer behavior theory illustrating factors thatshape consumption-related behaviors that ultimately determine the valueassociated with consumption.

    A.high unemployment rate
    B.high inflation rate
    C.high prices
    D.high tax rates
    E.high interest rates
    D. Consumer Value Framework (CVF)
    (this multiple choice question has been scrambled)
  2. Which of the following is an internal influence on consumer value?

    A.costs
    B.time/timing
    C.learning
    D.family
    E.social class
    C. learning
    (this multiple choice question has been scrambled)
  3. Which of the following is an external influence on consumer value?

    A.personal values
    B.perception
    C.lifestyles
    D.reference groups
    E.needs
    D. reference groups
    (this multiple choice question has been scrambled)
  4. All of the following are elements of consumer psychology EXCEPT _____.

    A.culture
    B.learning
    C.memory
    D.information processing
    E.attitude
    A. culture
    (this multiple choice question has been scrambled)
  5. A automobile marketer is interested in the psychological influences on potential buyers of luxury automobiles.  Which of the following would this researcher be interested in studying?

    a.lifestyles of luxury car buyers
    b.whether buyers are liberal or conservative
    c.stage in family lifecycle of luxury car buyers
    d.buyers’ attitudes toward different brands
    e.all of the above
    e. all of the above
  6. All of the following are considered part of a consumer’s personality EXCEPT _____.

    A.values
    B.motivation
    C.perception
    D.traits
    E.lifestyles
    D. traits
    (this multiple choice question has been scrambled)
  7. Over which factor depicted in the Consumer Value Framework does the marketer have the most control?

    A.motivation
    B.atmospherics
    C.lifestyles
    D.perception
    E.social class
    A. motivation
    (this multiple choice question has been scrambled)
  8. USAA is an insurance company that believes customers form relationships with companies as opposed to companies merely conducting individual transactions with customers.  For this reason, USAA rewards loyal customers in the form of dividends at the end of each year.  The longer a customer has been with the company, the greater the dividend received.  USAA is implementing _____.

    a.consumer value management (CVM)
    b.hedonic value
    c.marketing relationship management (MRM) d.customer relationship management (CRM) e.relationship quality management (RQM)
    d. custiner relationship management (CRM)
  9. Which orientation means each customer represents a potential stream of resources rather than just a single sale?

    A.product orientation
    B.CVF orientation
    C.CRM orientation
    D.utilitarian orientation
    E.hedonic orientation
    C. CRM orientation
    (this multiple choice question has been scrambled)
  10. _____ reflects the connectedness between a consumer and a retailer, a brand, or service provider.

    A.Interconnectivity
    B.Hedonic value
    C.Synergy
    D.Relationship quality
    E.Consumption
    D. relationship quality
    (this multiple choice question has been scrambled)
  11. When a consumer realizes high value from an exchange with a company, _____ improves.

    A.augmented quality
    B.relationship quality
    C.internalization
    D.emotional attachment
    E.elasticity
    B. relationship quality
    (this multiple choice question has been scrambled)
  12. _____ are things that go on inside of the mind and heart of the consumer and influence value.

    A.Internal influences
    B.Innate influences
    C.External influences
    D.Social influences
    E.Personal influences
    A. internal influences
    (this multiple choice question has been scrambled)
  13. Hannah believes that Mac computers are better than Windows-based computers because they are not as vulnerable to computer viruses.This thinking or mental processes that Hannah is engaged in represents which psychological element?

    A.individual differences
    B.affect
    C.lifestyle
    D.cognition
    E.personality
    D. cognition
    (this multiple choice question has been scrambled)
  14. Every Disney employee is thought of and trained to be a host or hostess with the express goal of making sure all guests feel good when they are there.Which of the follow refers to the feelings visitors experience while they are there and long after they’ve left?

    A.satisfaction
    B.affect
    C.environment
    D.internalization
    E.cognition
    B. affect
    (this multiple choice question has been scrambled)
  15. Characteristic traits of individuals, including personality and lifestyles, are known as _____.

    A.value enhancers
    B.individual differences
    C.exemplars
    D.individual identifiers
    E.discriminators
    B. individual differences
    (this multiple choice question has been scrambled)
  16. Haley is a member of a sorority.  She uses certain brands because they are popular with the others in her sorority.  Her sorority sisters are part of the _____ that influences Haley’s everyday experiences.

    A.relationship network
    B.social environment
    C.emotional environment
    D.value network
    E.internal environment
    B. social environment
    (this multiple choice question has been scrambled)
  17. It’s the day before Christmas and Mark has not even started shopping for gifts for his family.  He rushes to the mall and buys the first things he sees.  Which of the following is most likely having the greatest impact on Mark’s behavior?

    A.social influences
    B.perceptional influences
    C.socio-environmental factors
    D.hedonic factors
    E.situational influences
    C. socio-environmental factors
    (this multiple choice question has been scrambled)
  18. _____ is a personal assessment of the net worth obtained from an activity.

    A.Value
    B.Prestige
    C.Effort
    D.Customer lifetime value
    E.Quality
    A. value
    (this multiple choice question has been scrambled)
  19. Which of the following represents the value equation?

    A.Value = What you give + What you get
    B.Value = What you give/What you get
    C.Value = What you get/What you give
    D.Value = What you give - What you get
    E.Value = What you get - What you give
    E. Value = What you get - What you give
    (this multiple choice question has been scrambled)
  20. All of the following are examples of benefits received from consumption EXCEPT _____.

    A.quality
    B.convenience
    C.prestige
    D.experience
    E.effort
    E. effort
    (this multiple choice question has been scrambled)
  21. All of the following are examples of “What you give,” or sacrifices, in the value equation EXCEPT _____.

    A.opportunity
    B.image
    C.time
    D.experience
    E.emotions
    D. experience
    (this multiple choice question has been scrambled)
  22. Two main types of value are _____.

    A.utilitarian and hedonic
    B.temporal and stable
    C.internal and external
    D.personal and social
    E.primary and secondary
    A. utilitarian and hedonic
    (this multiple choice question has been scrambled)
  23. _____ value is derived from a product that helps a consumer solve problems and accomplish tasks.

    A.Functional
    B.Terminal
    C.Utilitarian
    D.Purchase
    E.End-state
    C. utilitarian
    (this multiple choice question has been scrambled)
  24. _____ value is the immediate gratification that comes from experiencing some activity.

    A.End-state
    B.Experiential
    C.Process
    D.Hedonic
    E.Utilitarian
    D. hedonic
    (this multiple choice question has been scrambled)
  25. How do hedonic and utilitarian value differ?

    A.When a consumer does something to obtain hedonic value, the action is usually very easy to explain objectively.
    B.Utilitarian value is immediate and   hedonic value is delayed.
    C.Hedonic value is more positive and longer-lasting than utilitarian value.
    D.Utilitarian value is an end in and of itself rather than a means to an end.
    E.Hedonic value is very emotional and subjective in nature.
    E.Hedonic value is very emotional and subjective in nature.
    (this multiple choice question has been scrambled)
  26. A planned way of doing something is known as a(n) _____.

    A.mission
    B.goal
    C.strategy
    D.utilization
    E.objective
    C. strategy
    (this multiple choice question has been scrambled)
  27. A company that views itself in a product business, rather than in a value, or benefits producing business runs the risk of developing _____, which could cause the company to go out of business if technology makes the product obsolete.

    A.cognitive dissonance
    B.marketing myopia
    C.marketing dissonance
    D.marketing disconnect
    E.negative affect
    B. marketing myopia
    (this multiple choice question has been scrambled)
  28. Black & Decker is well known for power tools.  However, if the company thinks of itself merely as a power tool company instead of a company that delivers the benefits users want, such as cut materials or holes in materials, it could be taking a short-sighted focus of its business.  If a technologically-advanced device is developed that could replace the need for power tools to deliver those benefits, this company could go out of business.  That is, Black & Decker could suffer from _____.

    A.brain drain
    B.cognitive dissonance
    C.marketing myopia
    D.product devaluation
    E.marketing disconnect
    C. marketing myopia
    (this multiple choice question has been scrambled)
  29. A university realizes it needs to increase revenue in the face of severe budget cuts due to the weak economy.  The school decides to pursue students who have some college but have not completed their degrees.  To do this, the university is offering online degree programs, charges extra fees for these students, offers a wide selection of online courses each semester, and advertises on billboards, on radio, on television, and in newspapers throughout the state.  The school also sends direct mail letters to students who were previously enrolled at the school but did not complete their degree.  The courses, the tuition, online delivery, and promotion are examples of _____.

    A.marketing tactics
    B.marketing augmentation
    C.task implementation
    D.corporate strategy
    E.value enhancement
    A. marketing tactics
    (this multiple choice question has been scrambled)
  30. Kyle purchased a Macbook Pro and an extended warranty.  He also purchased one-on-one training to learn how to use the computer.  This is an example of a(n) _____.

    A.total product
    B.segmented product
    C.extended product
    D.complete product
    E.augmented product
    E. augmented product
    (this multiple choice question has been scrambled)
  31. The business practice wherein companies operate with the understanding that products provide value in multiple ways is called the _____.

    A.multifaceted product concept
    B.marketing concept
    C.total value concept
    D.product concept
    E.augmented product concept
    C. total value concept
    (this multiple choice question has been scrambled)
  32. The realization that a consumer is necessary and must play a part in order to produce value is the major premise underlying the concept of _____.

    A.dyadic valuation
    B.value co-creation
    C.synergy
    D.value integration
    E.value internalization
    B. value co-creation
    (this multiple choice question has been scrambled)
  33. All of the following are elements of the marketing mix EXCEPT _____.

    A.promotion
    B.planning
    C.price
    D.distribution
    E.product
    B. planning
    (this multiple choice question has been scrambled)
  34. Vann’s is a company that manufactures and markets shoes for serious skateboarders.  These consumers are predominantly males, 10-25 years old.  This market segment that Vann’s serves with a specific marketing mix is called its _____.

    A.segmented market
    B.optimum market
    C.selected market
    D.preferred market
    E.target market
    E. target market
    (this multiple choice question has been scrambled)
  35. Community Trust Bank is analyzing its customer data to determine if groups other than simply consumer and business customers can be identified.  It is looking at the frequency of branch visits, use of ATMs, online banking activity, loan activity, and account balances for each customer.  The bank has identified three groups of customers based on these factors and is considering offering different products to better meet the needs of each group.  What marketing concept do these different groups of customers represent?

    A.positioning
    B.marketing audit
    C.target marketing
    D.environmental scanning
    E.market segmentation
    E. market segmentation
    (this multiple choice question has been scrambled)
  36. The degree to which a consumer is sensitive to changes in some product characteristic is known as _____.

    A.positioning
    B.differentiation
    C.sensitivity
    D.elasticity
    E.segmentation
    D. elasticity
    (this multiple choice question has been scrambled)
  37. A product with backward sloping demand _____

    A.displays a negative price-quantity demanded relationship
    B.displays a positive price-quality   relationship
    C.displays a neutral price-quantity demanded relationship
    D.means consumers are more sensitive to   price than to other product factors
    E.displays a positive price-quantity demanded relationship
    E.displays a positive price-quantity demanded relationship
    (this multiple choice question has been scrambled)
  38. Consumers do not view all soft drinks as identical to one another.  Some prefer Coca-Cola, while others will only drink Pepsi-Cola.  Still others will not drink either cola and drink only non-caffeinated soft drinks.  This marketplace condition in which consumers do not view all competing products as identical to one another is called _____.

    A.market segmentation
    B.product variation
    C.selective perception
    D.product differentiation
    E.perceptual differentiation
    D. product differentiation
    (this multiple choice question has been scrambled)
  39. _____ refers to the way a product is perceived by a consumer.

    A.Product differentiation
    B.Product positioning
    C.Product segmentation
    D.Product perception
    E.Product augmentation
    B. product positioning
    (this multiple choice question has been scrambled)
  40. A cosmetic manufacturer was looking at a graphical display of how women perceived different brands of cosmetics and was dismayed to learn that its brand was clustered with brands that are targeted toward older women, not the younger women the marketer was trying to reach.  The graphical depiction of the positioning of competing brands the marketer was using is called a(n) _____.

    A.perceptual map
    B.competitive array
    C.competitive matrix
    D.positioning plot
    E.BCG matrix
    A. perceptual map
    (this multiple choice question has been scrambled)
  41. Which of the following on a perceptual map represents the combination of product characteristics that provide the most value to an individual consumer or market segment?

    A.touch point
    B.optimum point
    C.maximum point
    D.ideal point
    E.slope intercept
    D. ideal point
    (this multiple choice question has been scrambled)
  42. What do the x- and y-axes on a perceptual map represent?

    A.factors used to identify market segments
    B.growth rate of the market and market shares of each competitor
    C.dimensions used to separate competitors on a specific characteristic
    D.how competitors perform on the two most important attributes to consumers - price and quality
    E.the ideal combination of attributes and the actual combination of attributes of all competitors in the market
    A.factors used to identify market segments
    (this multiple choice question has been scrambled)
  43. The approximate worth of a customer to a company in economic terms is known as _____.

    A.customer present value (CPV)
    B.customer future value (CFV)
    C.customer lifetime value (CLV)
    D.net present value (NPV)
    E.customer value (CV)
    C.customer lifetime value (CLV)
    (this multiple choice question has been scrambled)

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