Creative T1

• Difficult to define
• Doesn’t fall in one academic discipline
• Subjective by nature

• Creativity is divine intervention
• Human = empty vessel
• Rooted in Greek tradition
• Plato believed creativity came from Muse

• Practicing creativity instead of understanding it
• Edward de Bono - Lateral Thinking
• Alex Osborn - Brainstorming
• Roger Von Oech - Whack Pack

• Originally developed by Freud
• Tension between conscious and unconscious realities
• Adaptive regression -dreams, fantasies, drugs, psychoses

Seeks to understand the mental representations and processes underlying creative thought

Graham Wallace described creativity through the four-stage process modelin The Art of Thought (1926)

• Includes the Four Stage Model

• Preparation: research problem background,develop assumptions, assess
• Incubation: detach from creative process
• Illumination: discovery, epiphany
• Verification: application, testing

• Relatively simple process
• Discrete stages, sequential in nature
• Recursive, one can return to an earlier stage if necessary

• J.P. Guilford
• creativity as a seperate phenomenon from IQ
• convergent thinking VS. divergent thinking
• 150 different intellectual abilities in 3 categories: OPERATIONS, CONTENT and PRODUCT dimension

• pregnant man advertising
• lovemarks
• they dont have a mission statement instead they have a purpose: inspirational dream, focus, spirit

• media tunnel with live feed of social media
• lead the change
• olympic girl in room napkin commercial

• Man in the hathway shirt
• Reverse cancer youtube advertisement.
• O&M- one company indivisible
• function of advertising is to sell
• all about consumer
• ogilvy was 38, unemployed, dropped out of college and had multiple jobs when he decided to start company

• image advertiser
• jolly green giant

• Austin bound agency started by graduate students
• greed,sex,drugs and money
• work environment is called idea city
• had very odd core values

• factory like enterior
• HQ in miami