MKT 4

Card Set Information

Author:
akoskey
ID:
175794
Filename:
MKT 4
Updated:
2012-10-05 19:15:56
Tags:
marketing
Folders:

Description:
chapter 4
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  1. e-marketing
    strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the internet or through digital tools
  2. opportunites of e-marketing
    • global reach
    • personalization
    • interactive marketing
    • right-time marketing
    • intergrated marketing
  3. corporate web site
    site designed to increase a firms visibility, promote its offerings, and provide info to interested parties
  4. marketing web site
    site whose main purpose is to increase purchases by visitors
  5. electronic storefronts
    company website that sells products to customers
  6. online buyer and seller characteristics
    • between 18 - 64
    • more than half make at least one purchase per month
    • more than 6/10 research before buy in store
    • many loyal and buy from single site
    • airline most frequent, 1/4
    • women majority

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