ADVERTISING

is the structured and composed nonopersonal communication of information, usually paid for and usually persuasive in nature,about products (goods,services, and ideas) by identified sponsors through various media.

• goods are objects like soap,towels
• services are things like a cleaning service,laywers

marketing

is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationship in ways that benefit the organization and its stakeholder.

free enterprise system

• self-interest
• complete information
• many buyers and sellers
• absence of externalities (social costs)

benifit or harm caused by the sale or consumption of products to people who are involved in the transaction and didint pay for the product

correct term for things like tv commecials, coupons, web sites, sales letters and so on

people who buy products for their personal use

ads by non profit organaztion they dont have to pay for them

encompasses goods,services, and ideas

advertising reaches us through a channel of communication 

when you tell someone about a product thats WOM

(the plural of medium)-radio.tv,newspaper,magizine, and billboards-to send their messages

• products
• pricing
• places
• promoting

it helps determine who the targets of advertising should be, in what markets the advertising should appear, and what goals the advertising shouls accomplish

it will refine the target audience and define what response the advertiser is seeking-what audience should notice,think, and feel

to identify products and their source and differentiate them from others

to communicate about goods and services and products to consumers to get them to buy their stuff

the introduction of printing allowed facts to be established,substantiated,recored, and transported. it changed the way we lived and worked. we no longer had to rely on memories. in 1440s johannes gutenberg

• 1.to identify products and differenate them from others
• 2.to communicate information about the products. its features,                     
•        and its place of sales
• 3. to induce consumers to try new products and to suggest reuse
• 4. to stimulate the distribution of a product
• 5. to increase product use
• 6. to build value, brand preference, and loyalty
• 7. to lower overall cost of sales

beining of recored history and expanded till about the nineteenth century. markets got bigger so did demand and alot of people couldnt read so signs just had pictures on them.

• photography
• telegraph
• telephone
• motion pictures
• free mail system
• the invention of the first ad agency
• railroad
• steamship

• which lasted roughly until the end of world war one
• manufactores were concerend with production
• maketing fell to the wholesellers
• they could get their products out past there local market

vigorously, seeking to protray their brands as different from and better than the competition by offering consumers quality, variety, and convenience. by doing this it helps to promote selling and helps to build brand loyality and prefence. it stimulates the economy

• started around the turn of the 20th century and lasted until 1970.
• a period of tremendous growth and maturationof the countrys industrial base

• in which marketers searched for unigue groups of people whose needs could be addressed through specialized products.
• it was the first step which led to postioning of products 

• features that would differentiate it from competitive products
• it helped to build a new way of thinking when it came to advertising. it was used over and over so consumers had trouble seeing what was unique anymore

means to advertise to get people to use less or stop using a product all together ( ie  tobacco)

• began around the 1980s
• megamergers were born
• the me generation was in play here big
• there was huge growth more than the century before

cost effective alternatives such as coupons,direct mail, and direct marketing to build sales volume.

proved effective in seprateing a particular brand from its compeitiors by associating that brand with a particular set of needs that ranked high on the consumers priority list

if you advertise and sell more  the price of the product goes down

dosent matter what brand just the same catagory like= if i go to get paper towels and dont care what brand just grab one

when it is for a specific brand and only that brand will do= like if i want bread and i will only take sarah lee brand

more specialized medium

• its at the 21st century
• dvrs
• cable tv
• satelites
• computer technology
• you could watch channels devoted to single types of programming
• all these things effected advetising

where consumers with PC'S, internet connections,DVD's. and cable TV can choose which information they access and then spend time reseaching the product information they desire

by publicizing the  material, social, and cultural opportunities of a free enterprise society. advertising has increased productity by management and labor

refers to exaggerated, often subjective claims that cant neccessarily be proven true or false, such as "the best" or the only way to fly."

if it has the potential to deceive or mislead cause harm to reasonable people

those that are factually false or convey a false imperssion and therefore can mislead resonable persons

because if they are not they could hurt or cause pain to a pictular type or race and do more harm then good

this states that in an economy that produces more goods and services than can be consumed, advertising serves two important purposes.

 (complete information)consumers informed ot their alternatives

(self-interest)allows companies to compete more effectively for consumer dollars

hidden in the illustrations

they hope to get us to buy buy buy even if its things we dont need

• ultimately, the market place has veto power
• we can boycott

means doing what the advertising and advertisiers peers believe is morally right in a given situtations.

• they provide thousands of hours millions of dollars of pro bono     work to charitable organzations and public agencies
• they provide scholorships,internships
• contributions that serve the whole society
• they regulate themselfs fairly and effectively

• (speech that promotes a commercial transaction)
•       that truthful commercial speech is entitled to significant if not      full protection under the 1st amendment

its illegal to use a persons likenessin an ad without the persons permission

• federal trade commission
• is the major regulator of advertising for products sold in intersate commerce
• (they enforce variety of federal antitrust and consumer protection laws that regulate works of the marketplace to elimanate acts that are unfair and deceptive)

• any ad that contains a misrepresentation,omission, or any other practice that can mislead a significant number of reasonable consumers to their detriment.
• its unlawful because it dosent properly represent the facts and therefore  a consumer can not make an informed decision and can not be prepared for the task at hand

occurs when a consumer is "unjustifiably injured' or there is a "violation of public policy" (such as other government statues)

to claim superiority to competitors in some aspect

• must inform the consumer of their products limitations or deficiencies
• so as consumers we can be safe
• they must tell us if it is hazardous to our health or the limits of a product ( like mileage on a car)

supporting data

• 1. issue a consent decree
• 2. issue a cease-and -desist
• 3. corrective advertising

is a document the advertiser signs agreeing to stop the objectionable advertising without admitting wrong doing

porhibiting further use of the ad

for some period os time to explain and correct offending ads

is authorized by congress to enforcce the federal food, drug, and cosmetic act and serval other health laws

all prodcuts must disclose weight, contents, ingerdents it regulates words like family, mega, light, lowfat it sets standards for serving sizes and requires labels show serving size for one alongside the recommended daily value

• it has jurisdiction over tv, radio, satelite, cable tv
• it regulate what it fair and morale and when and how shows and ads go out over the airwaves
• like not showing full nudity not show ads of adult nature when kids would be up watching

is any word,name,symbol, or device or any combination thereof adopted and used by a manufacturer to identify his goods and distinguish them from those manufactured or sold by others

a grant made by government that confers upon the creator of an invention the sole right to make, use, and sell that invention for a set period of time

is a form of protection provided to the authors of  "orginal works" or authorship," including literary,dramatic, musical, artistic, and certain other "interellectual works"

its primary purpose is to promote and enforce standards or truth, accuracy, taste, morality, and social responsibility in advertising

opposing or intended to restrain trusts,  monopolies, or other large combinations of business and capital, especially with a view tomaintaining and promoting competition:

an association of the largest advertising agencies throughout the united states. controls agency practices by denying membership to any agency judged unethical.

something produced by the mind, such as original works of authorship

it is where advertisers must submit there ads to see if they are ecceptable for print,broadcasting and so forth each network or magaizine has there own

social action to dramatize the rights of the buying public

groups investagate advertising complaints received from the public and those that grow out of their own research