Psy 255- Chapter 5

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Nandeita.Naraine
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177138
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Psy 255- Chapter 5
Updated:
2012-10-14 01:15:30
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consumer psychology
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Chapter 5
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  1. _____ are inner reasons or driving forces behind human actions as consumers are driven to address real needs

    A.Motivations
    B.Affects
    C.Drivers
    D.Conditions
    E.Emotions
    A. Motivations
    (this multiple choice question has been scrambled)
  2. Which group of human motivations is based on the fact that the body naturally reacts in a way so as to maintain a constant, normal bloodstream?

    A.self-improvement
    B.linear progression
    C.steady state
    D.steady progression
    E.homeostasis
    E. homeostasis
    (this multiple choice question has been scrambled)
  3. Which type of motivation is aimed at changing the current state to a level that is more ideal, not at simply maintaining the current state?

    A.primary motivation
    B.homeostasis
    C.esteem motivation
    D.self-improvement motivation
    E.self-actualization motivation
    D. self-improvement motivation
    (this multiple choice question has been scrambled)
  4. Which theory describes consumers as addressing a finite set of prioritized needs from physiological, safety and security, belongingness and love, esteem, to self-actualization?

    A.Operant conditioning
    B.Skinners’ classical conditioning
    C.Equity theory
    D.Utilitarian/Hedonic theory of needs
    E.Maslow’s hierarchy of needs
    E. Maslow’s hierarchy of needs
    (this multiple choice question has been scrambled)
  5. Which motivation reflects a desire to acquire products that can be used to accomplish things?

    A.end-state
    B.hedonic
    C.functional
    D.utilitarian
    E.esteem
    D. utilitarian
    (this multiple choice question has been scrambled)
  6. _____ motivation involves a drive to experience something personally gratifying.

    A.Utilitarian
    B.End-state
    C.Process
    D.Physiological
    E.Hedonic
    E. hedonic
    (this multiple choice question has been scrambled)
  7. Which of the following represents the degree of personal relevance a consumer finds in pursuing value from a given consumption act?

    A.product involvement
    B.consumer moderation
    C.consumer involvement  
    D.emotional involvement
    E.product enthusiasm
    C. consumer involvement
    (this multiple choice question has been scrambled)
  8. Product categories with personal relevance for consumers typically have _____ product involvement.

    A.high
    B.enduring
    C.emotional
    D.moderate
    E.low
    A. high
    (this multiple choice question has been scrambled)
  9. Consumers with very high involvement in some product category are referred to as _____.

    A.product moderators
    B.market movers
    C.product enthusiasts
    D.market mavens
    E.product endorsers
    C. product enthusiasts
    (this multiple choice question has been scrambled)
  10. _____ represents the personal relevance of shopping
    activities.

    A.Shopping involvement
    B.Shopping enthusiasm
    C.Shopping endurance
    D.Emotional involvement
    E.Product involvement
    A. Shopping involvement
    (this multiple choice question has been scrambled)
  11. Claire has a collection of more than 1,000 snow globes from around the world.  For most of her adult life, she has had an interest in this product and finds it personally gratifying when she learns about the product and acquires a new one for her collection.  She especially likes to attend “Globe Swaps” where other enthusiasts like herself gather to trade snow globes and share stories.  Which type of involvement is Claire demonstrating?

    A.long-term involvement
    B.committed involvement
    C.enduring involvement
    D.permanent involvement
    E.situational involvement
    C. enduring involvment
    (this multiple choice question has been scrambled)
  12. _____ are psychobiological reactions to appraisals.

    A.Conditions
    B.Emotions
    C.Needs
    D.Motives
    E.Schemas
    B. emotions
    (this multiple choice question has been scrambled)
  13. Emotions are considered _____ because they involve both psychological processing and physical responses.

    A.psychobiological
    B.psychophysiological
    C.psychometric
    D.cognitive appraisals
    E.psychoparametric
    A. psychbiological
    (this multiple choice question has been scrambled)
  14. Which type of cognitive appraisal focuses on the future and can elicit emotions like hopefulness or anxiety?

    A.future appraisal
    B.equity appraisal
    C.anticipation appraisal
    D.outcomes appraisal
    E.agency appraisal
    C. anticipation appraisal
    (this multiple choice question has been scrambled)
  15. Which type of cognitive appraisal reviews responsibility for events and can evoke emotions such as gratefulness, frustration, or sadness?

    A.introspective appraisal
    B.agency appraisal
    C.anticipation appraisal
    D.outcomes appraisal
    E.equity appraisal
    B. agency appraisal
    (this multiple choice question has been scrambled)
  16. Which type of cognitive appraisal considers how something turned out relative to one’s goals and can evoke emotions like joyfulness, satisfaction, sadness, or pride?

    A.results appraisal
    B.agency appraisal
    C.outcomes appraisal
    D.anticipation appraisal
    E.equity appraisal
    C. outcome appraisal
    (this multiple choice question has been scrambled)
  17. Which of the following can be thought of as a transient (temporary and changing) and general feeling state?

    A.involvement
    B.mood
    C.affect
    D.emotion
    E.cognition
    B. mood
    (this multiple choice question has been scrambled)
  18. A consumer in a bad mood tends to judge things negatively.  When the value of a target, such as a product, is influenced in a consistent way by one’s mood, this is called _____.

    A.visceral responsiveness
    B.affect-based judgments
    C.situation involvement
    D.mood-congruent judgments
    E.equity theory
    D. mood-congruent judgements
    (this multiple choice question has been scrambled)
  19. Which of the following terms is used to represent the feelings a consumer has about a particular product or activity?

    A.affect
    B.emotion
    C.cognition
    D.nostalgia
    E.mood
    A. affect
    (this multiple choice question has been scrambled)
  20. Which way of measuring emotions automatically records responses based on either automatic visceral reactions or neurological brain activity?

    A.self-report measures
    B.PANAS measures
    C.introspective measures
    D.PAD measures
    E.autonomic measures
    E. autonomic measures
    (this multiple choice question has been scrambled)
  21. Some researchers measure brain wave activity to assess consumers’ emotional responses to advertising.  This type of measurement is called _____.

    A.autonomic
    B.self-report
    C.PANAS
    D.introspective
    E.galvanic
    A. autonomic
    (this multiple choice question has been scrambled)
  22. PANAS and PAD are examples of _____ measures of consumer emotions.

    A.biological
    B.physiological
    C.autonomic
    D.self-report
    E.introspective
    D. self-report
    (this multiple choice question has been scrambled)
  23. Which self-report measure of emotions asks respondents to rate feelings using semantic differential items (bipolar opposites)?

    A.Emotion Battery
    B.PAD
    C.PANAS
    D.Dostat
    E.Likert Emotional Profile
    C. PANAS
    (this multiple choice question has been scrambled)
  24. The theory behind PAD is that pleasure is _____, meaning that if one feels joyful, he or she cannot also experience sadness.

    A.bi-dimensional
    B.bipolar
    C.unidirectional
    D.uni-polar
    E.all-inclusive
    B. bipolar
    (this multiple choice question has been scrambled)
  25. Deep personal interest that evokes strongly felt feelings simply from the thoughts or behavior associated with some object or activity is known as _____.

    A.emotional involvement
    B.emotional intelligence
    C.flow
    D.emotional expressiveness
    E.emotional commitment
    C. flow
    (this multiple choice question has been scrambled)
  26. The extent to which a consumer shows outward behavioral signs and otherwise reacts obviously to emotional experiences is called _____.

    a.emotional expressiveness
    b.flow c.emotional display
    d.emotional labor
    e.emotional contagion
    a. emotional expressiiveness
  27. _____ is a term used to capture one’s awareness of the emotions experienced in a situation and the ability to control reactions to theses emotions.

    A.Emotional expressiveness
    B.Emotional assessment
    C.Emotional intelligence
    D.Emotional contagion
    E.Emotional labor
    C. Emotional intelligence
    (this multiple choice question has been scrambled)
  28. Most consumers have vivid memories of meaningful events in their lives.  These are called _____.

    A.nostalgic memories
    B.mood-congruent memories
    C.emotional memories
    D.self-actualization memories
    E.autobiographical memories
    E. autobiographical memories
    (this multiple choice question has been scrambled)
  29. Which of the following describes the situation in which consumers remember information better when the mood they are currently in matches the mood they were in when originally exposed to the information?

    A.emotional contagion
    B.mood-congruent recall
    C.emotional expressiveness
    D.autobiographical memory
    E.nostalgia
    B. mood-congruent recall
    (this multiple choice question has been scrambled)
  30. Emotion that becomes stored as part of the meaning for a category is referred to as _____.

    A.emotional intelligence
    B.integrated affect
    C.schema-based affect
    D.flow
    E.emotional knowledge
    C. schema-based affect
    (this multiple choice question has been scrambled)
  31. Effort put forth by employees in carefully managing their appearance as a requisite for performing their job well is referred to as _____.

    A.aesthetic labor
    B.emotional contagion
    C.schema-based affect
    D.emotional labor
    E.expressiveness
    A. aesthetic labor
    (this multiple choice question has been scrambled)
  32. Which of the following means the extent to which an emotional display by one person influences the emotional state of others?

    A.emotional labor
    B.emotional contagion
    C.emotional spreading
    D.emotional activation
    E.emotional flow
    B. emotional contagion
    (this multiple choice question has been scrambled)
  33. A consumer who eats a whole pint of Ben & Jerry’s New York Super Fudge Chunk ice cream and later feels guilty and ashamed of herself is experiencing _____.

    A.emotional contagion
    B.self-conscious emotions
    C.autobiographical emotions
    D.emotional labor
     e.autonomic emotions  
    B. self-conscious emotions
    (this multiple choice question has been scrambled)
  34. Effort put forth by service workers who have to overtly manage their own emotional displays as part of the requirements of the job is called _____.

    A.emotional consistency
    B.aesthetic labor
    C.emotional labor
    D.emotional fabrication
    E.emotional flow
    C. emotional labor
    (this multiple choice question has been scrambled)
  35. Consumer uneasy about buying things that others have previously touched is called _____.

    A.cognitive dissonance
    B.emotional contagion
    C.negative affect referral
    D.product contamination
    E.product rejection
    D. product contamination
    (this multiple choice question has been scrambled)

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