OUT OF HOME ADV. CONT

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Author:
2game4u
ID:
178304
Filename:
OUT OF HOME ADV. CONT
Updated:
2012-10-18 22:34:47
Tags:
OUT HOME ADV CONT
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OUT OF HOME ADV. CONT
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  1. Give 8 examples of Transit Media
    • 1. Buses
    • 2. Truck-Side
    • 3. Taxis
    • 4. Subyways¬† & Rails
    • 5.Clocks
    • 6. Dioramas
    • 7. Airports
    • 8. Wrapped
  2. Give 6 Examples of instore Media
    • 1. Video Screens and Networks
    • 2. Coupons
    • 3. Shelf Advertising
    • 4. Signage
    • 5. Shopping Carts
    • 6. Audio Systems
  3. Advantages of Out-of-home/Transit media
    • 1. Mass coverage of metropolitan¬† Area's
    • 2. High Frequency
    • 3. Flexibility
    • 4. Relative efficiency
  4. Disadvantages of out of home/transit
    • Limited to simple messages
    • Limited to Simple Polution
    • Low recall
    • Regs & Availability of Locations
  5. Give 5 examples of Place based Advertising
    • 1. Casinos
    • 2. Arena & Stadium
    • 3. Rest area
    • 4. Malls
    • 5. Phone Booths
    • 6. Hotels
  6. Give 5 examples of of Alternative Media
    • 1. Blimps
    • 2. Cinema's
    • 3. Stadiums
    • 4. Mobile Wrapped Vehicles
    • 5. Aerial Ads

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