SOP- chapter 7

Occurs when interested people focus on the arguments and respond with favorable thoughts. If arguments are strong
persuasion is likely

Occurs when people are influenced by incidental cues, such as a speaker’s attractiveness

Focuses on cues that trigger automatic acceptance without much thinking

uninvolved or distracted audience

believability: perceived expertise and trustworthiness

Credible person's message loses its persuasion as the message becomes distanced from the source

information presented first is usually most persuasive

Information presented last sometimes has most influence

Delayed persuasion after forgetting the source is called the

group discussion leads to pooling of ideas most of which favor dominant  view point including thoughts other ppl had never consideredOccurring when people accept evidence about reality provided by other people Produced by desire to be correct

be knowledgeable on topic, speak confidently

eye contact, speak quickly

another effective aspect of a good communicator. We are more likely to respond to those we like.

more influential from pretty people

Similarity- people who act like we do are most influential