SOP- chapter 7
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Occurs when interested people focus on the arguments and respond with favorable thoughts. If arguments are strong
persuasion is likely
Occurs when people are influenced by incidental cues, such as a speaker’s attractiveness
Focuses on cues that trigger automatic acceptance without much thinking
uninvolved or distracted audience
believability: perceived expertise and trustworthiness
Credible person's message loses its persuasion as the message becomes distanced from the source
information presented first is usually most persuasive
Information presented last sometimes has most influence
Delayed persuasion after forgetting the source is called the
group discussion leads to pooling of ideas most of which favor dominant view point including thoughts other ppl had never consideredOccurring when people accept evidence about reality provided by other people Produced by desire to be correct
be knowledgeable on topic, speak confidently
eye contact, speak quickly
another effective aspect of a good communicator. We are more likely to respond to those we like.
more influential from pretty people
Similarity- people who act like we do are most influential
What would you like to do?
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