Consumer Beh Ch. 11

Home > Preview

The flashcards below were created by user kyle.coughlin on FreezingBlue Flashcards.


  1. Attitude
    enduring organization of motivational, emotional, perceptual, and cognitive processes with respect to some aspect of out environmant
  2. Attitude Component
    • affective: emotion/feelings
    • behavioral: response tendencies
    • cognitive: beliefs
  3. Factors that may account for attitude inconsistencies
    • lack of need
    • lack of ability
    • failure to consider relative attitudes
    • attitude ambivalence
    • weakly held beliefs and affect
    • failure to consider interpersonal influence
    • failure to consider situational factors
    • measurment issues
  4. Attitude Change Strategies
    • change the congitive component: beliefs, importance
    • change affective component: classical conditioning
    • change behavioral component: operant conditioning
  5. Types of Communication Characteristics
    • source characteristics: who delivers the message
    • appeal characteristics: how the message is communicated
    • message structure characteristics: how the message is presented

Card Set Information

Author:
kyle.coughlin
ID:
180963
Filename:
Consumer Beh Ch. 11
Updated:
2012-10-31 16:04:50
Tags:
Consumer Beh 11
Folders:

Description:
Consumer Beh Ch. 11
Show Answers:

What would you like to do?

Home > Flashcards > Print Preview