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pica
unit of measurement in graphic design equal to 1/6 of an inch
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gutter
the area in the center of the spread/ layout where the yearbook is bound and where the paper runs into the spine
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eyeline
an imaginary, horizantil line of one pica used to unify the two pages in a spread
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eyeflow
the natural movement from left to right using the content elements
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dominant element
the first element the designer places on the spread, often a single photo or a collection of photos that belong in the center
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dominant photo
largest photo on the spread
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context element
design, photo, story, and/ or copy that used on a spread
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primary headline attention to the story
largest type on the spread, attract
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secoundary headline
supplements and supports the p headline
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story
words/ articals that provides facts an quotes
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captions
placed to the outside; above, below,left, or right of photos, gives futher description of photo
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rail
white space used to frame or separate; can ether be vertical or horizontal
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folio tap
page number design
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content module
an additional content element usually with an extra quotes and pictures; provides a differnt perspective on the story
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overline
techique that repeats headlines design for context modules
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bridge
when a content element is placed in a rail and connects other context elements
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white space
an unoccupied part of the design
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planned white space
area of white space that separates two or more content elements intentionally
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unplanned white space
area of white space that detracts from and content, left unintentionally
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contrast
the variety that creates a dynamic design anf sparks visual intrest to keep the presentaion lively and engaging
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columns
vertical divisions used as guides to place content elements
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grides
horizontail divisions used as guides to place content elements
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margins
established boundarys for the spread
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template
a prototype design or outline for a spread or section that everyone can follow to insure consistency
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hierarchy
design technique that creates order and indecates important through size and placement
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