Card Set Information
steady growth, nearly 90 percent working in services.
international socio cultural environment
include language, education, religious attitudes, and social values.
tax levied against imported goods, continually negotiated. Revenue tariffs (funds for imorting gov), protective tariffs (to make imported as much or more than domestic)
removed trade barriers between canada, mexico, and us. not political but economic cooperation.
contractual arrangement in which one agrees to meet operating requirements of other
agreement that grants foriegn marketers right to distribute a firms merchandise or to use its tm, patent or process in specific areas
contractual agreements that assign the productionof a good or service to local or smaller firms
global marketing strategy
standardizing marketing mix with minimal modifications that a firm ises in all domestic and foriegn markets
multidomestic marketing strategy
application of market segmentation to foriegn markets by tailoring the firms marketing mix to meet speciifc target markets in each nation
international product and promotion strategy
straight extension - permits economies of scale
promotion adaptation - adapt for cultural differences
product adaptation - tweak to fit new market
dual adaptation - both prduct and promotion
product invention - take advantage of unique foriegn market opportunities