CGS Final ch 11

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Anonymous
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188044
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CGS Final ch 11
Updated:
2012-12-08 19:02:51
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CGS
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CGS Final ch 11
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  1. Which of the following is not one of the typical portal revenue sources?
    referral fees
  2. Which of the following types of dynamic pricing adjusts prices based on the merchant's estimate of how much the customer truly values the product?
    personalization
  3. Priceline's auctions are seller-biased.
    False
  4. A(n) ________ is created by an organization for the purpose of pursuing organizational goals.
    sponsored community
  5. Revenue per customer decreases as the audience focus of a portal moves from general audience to a more focused and targeted audience.
    False
  6. Threatening negative feedback in return for a benefit is an example of:
    feedback extortion.
  7. Portals are the most frequently visited types of sites on the Web.
    True
  8. Which of the following is not one of the top factors a business should consider when planning an Internet auction?
    location of auction
  9. In ________ pricing, customers change their offers to buy based on both their perceptions of the seller's desire to sell and their own need for the product.
    dynamic
  10. Most of today's well-known portals began as search engines.
    True
  11. The profit a seller makes at auction is a function of all of the following except:
    bid increments.
  12. Which of the following allows the consumer to enter a maximum price and the auction software automatically bids up the goods to that maximum price in small increments?
    proxy bidding
  13. All of the following are benefits of auctions except:
    decreased price transparency.
  14. Which of the following is a common problem in sealed bid markets?
    bid rigging
  15. Auction prices are always lower than prices in fixed priced markets.
    False
  16. Which of the following is a community of members who self-identify with a demographic or geographic category?
    affinity community
  17. According to the Internet Complaint Center (IC3), Internet auction fraud is the most commonly reported offense, generating over 25 percent of all complaints.
    False
  18. In C2C auctions, a business owns or controls assets and uses dynamic pricing to establish the price.
    False
  19. Consumers in auctions are driven solely by value maximization.
    False
  20. The top general-purpose portal sites together attract approximately ________ percent of the Internet audience.
    60-80
  21. All of the following types of auctions have a seller bias except:
    double auction.
  22. Which of the following is not a risk or cost of Internet auctions?
    price transparency
  23. Social networks are challenging the traditional portal sites as millions of users make a social network their home or opening page.
    True
  24. The world's leading portal/search engine site, in terms of unique visitors, is:
    Google.
  25. When there are few sellers but many buyers, a market will typically be:
    seller-biased.
  26. Which of the following involves e-mailing another seller's bidders and offering the same product for less?
    bid siphoning
  27. Which of the following is not a true statement?
    Auctions eliminate inter-market price differences.
  28. All of the following are situations in which markets fail to produce socially desirable outcomes except:
    network effects.
  29. All of the following types of auctions have a buyer bias except:
    English auction.
  30. Which of the following statements illustrates the network effects that portals are subject to?
    The value of the portal to advertisers and consumers increases geometrically as reach increases.
  31. ________ pricing adjusts prices based on the location of the consumer.
    Trigger
  32. ________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.
    Herd behavior
  33. A Web site designed to give parents of autistic children a common discussion area would be classified as a(n):
    interest-based social network.
  34. Portals compete with one another on:
    reach and unique visitors.
  35. Which of the following statements about social networks is true?
    Twitter is an example of a social network.

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