CGS Final ch 11
Card Set Information
CGS Final ch 11
CGS Final ch 11
Which of the following is not one of the typical portal revenue sources?
Which of the following types of dynamic pricing adjusts prices based on the merchant's estimate of how much the customer truly values the product?
Priceline's auctions are seller-biased.
A(n) ________ is created by an organization for the purpose of pursuing organizational goals.
Revenue per customer decreases as the audience focus of a portal moves from general audience to a more focused and targeted audience.
Threatening negative feedback in return for a benefit is an example of:
Portals are the most frequently visited types of sites on the Web.
Which of the following is not one of the top factors a business should consider when planning an Internet auction?
location of auction
In ________ pricing, customers change their offers to buy based on both their perceptions of the seller's desire to sell and their own need for the product.
Most of today's well-known portals began as search engines.
The profit a seller makes at auction is a function of all of the following except:
Which of the following allows the consumer to enter a maximum price and the auction software automatically bids up the goods to that maximum price in small increments?
All of the following are benefits of auctions except:
decreased price transparency.
Which of the following is a common problem in sealed bid markets?
Auction prices are always lower than prices in fixed priced markets.
Which of the following is a community of members who self-identify with a demographic or geographic category?
According to the Internet Complaint Center (IC3), Internet auction fraud is the most commonly reported offense, generating over 25 percent of all complaints.
In C2C auctions, a business owns or controls assets and uses dynamic pricing to establish the price.
Consumers in auctions are driven solely by value maximization.
The top general-purpose portal sites together attract approximately ________ percent of the Internet audience.
All of the following types of auctions have a seller bias except:
Which of the following is not a risk or cost of Internet auctions?
Social networks are challenging the traditional portal sites as millions of users make a social network their home or opening page.
The world's leading portal/search engine site, in terms of unique visitors, is:
When there are few sellers but many buyers, a market will typically be:
Which of the following involves e-mailing another seller's bidders and offering the same product for less?
Which of the following is not a true statement?
Auctions eliminate inter-market price differences.
All of the following are situations in which markets fail to produce socially desirable outcomes except:
All of the following types of auctions have a buyer bias except:
Which of the following statements illustrates the network effects that portals are subject to?
The value of the portal to advertisers and consumers increases geometrically as reach increases.
________ pricing adjusts prices based on the location of the consumer.
________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.
A Web site designed to give parents of autistic children a common discussion area would be classified as a(n):
interest-based social network.
Portals compete with one another on:
reach and unique visitors.
Which of the following statements about social networks is true?
Twitter is an example of a social network.