Con. Beh. FINAL ch 16

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Author:
kyle.coughlin
ID:
188067
Filename:
Con. Beh. FINAL ch 16
Updated:
2012-12-08 21:12:41
Tags:
Con Beh FINAL 16
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Con. Beh. FINAL ch 16
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  1. Affective choice
    • more holistic
    • how will product make user feel
  2. Attribute based choice
    • requires knowledge of specific attributes when choice is make
    • attribute by attribute compasisons across brands
  3. Attitude based choice
    • use of general attitudes or impressions
    • not attribute by attribute comparison
  4. Measurement (evaluatuve criteria)

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