chapter 14 campaign process

the private-sector professionals and firms who sell to a candidate the technologies, services, and strategies required to get the candidate elected

the individual who travels with the candidate and coordinates the many different aspects of the campaign

the person who develops the overall media strategy for the candidate, blending the free press coverage with the paid TV, radio, and mail media

a professional who supervises a political campaign’s direct-mail fundraising strategies

 a push at the end of a political campaign to encourage supporters to go to the polls

legally specified and limited contributions that are clearly regulated by the FECA and by the FEC.

donations to presidential campaigns from the federal government that are determined by the amount of private funds a qualifying candidate raises

 federally mandated, officially registered fundraising committee that represents interest groups in the political process; give primarily to incumbents; candidate might reciprocate PAC donations with loyalty to their cause

the virtually unregulated money funneled by individuals and political committees through state and local parties

television advertising on behalf of a candidate that is broadcast in sixty-, thirty-, or ten-second durations

the process by which a campaign reaches individual voters, either by door-to-door solicitation or by telephone