Product Management

Card Set Information

Author:
Anonymous
ID:
19161
Filename:
Product Management
Updated:
2010-05-13 08:38:41
Tags:
Product
Folders:

Description:
Product Management MNM3036
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  1. Meaning of Product
    • A tangile (physical entity), a service, an idea or a combo, that through exhange,
    • satisfies consumers needs.
  2. Layers of Product
    • Core
    • Augmented
    • Tangible
    • Potential
    • Product Image
  3. Classifying Products
    1 - Tangile Physical Characteristics
    • Durable
    • Non Durable
    • Services
  4. Factors distinguishing Marketing of Services from Marketing of Goods
    • Variability
    • Intangibility
    • Inseparability
    • Perishability

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