Product Management

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Meaning of Product
- A tangile (physical entity), a service, an idea or a combo, that through exhange,
- satisfies consumers needs.
Layers of Product
- Core
- Augmented
- Tangible
- Potential
- Product Image
Classifying Products
1 - Tangile Physical Characteristics
- Durable
- Non Durable
- Services
Factors distinguishing Marketing of Services from Marketing of Goods
- Variability
- Intangibility
- Inseparability
- Perishability