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Product Management
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Meaning of Product
A
tangile
(physical entity), a
service
, an
idea
or a combo, that through exhange,
satisfies
consumers needs.
Layers of Product
C
ore
A
ugmented
T
angible
P
otential
P
roduct Image
Classifying Products
1 - Tangile Physical Characteristics
D
urable
N
on Durable
S
ervices
Factors distinguishing Marketing of Services from Marketing of Goods
V
ariability
I
ntangibility
I
nseparability
P
erishability
Author
Anonymous
ID
19161
Card Set
Product Management
Description
Product Management MNM3036
Updated
2010-05-13T12:38:41Z
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