Product Management

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  1. Meaning of Product
    • A tangile (physical entity), a service, an idea or a combo, that through exhange,
    • satisfies consumers needs.
  2. Layers of Product
    • Core
    • Augmented
    • Tangible
    • Potential
    • Product Image
  3. Classifying Products
    1 - Tangile Physical Characteristics
    • Durable
    • Non Durable
    • Services
  4. Factors distinguishing Marketing of Services from Marketing of Goods
    • Variability
    • Intangibility
    • Inseparability
    • Perishability
Author
ID
19161
Card Set
Product Management
Description
Product Management MNM3036
Updated
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