Here's a recap of our service. We do it the traditional way.
Based on this we made a SWOT analysis.
for the strength, our parent company has acquired experiences in matchmaking in the speed dating branch.
italready possess a developed data system and experience in staff training. Tiamo can obtain these experience at a low cost
for the weakness,as Tiamo is entering a new market, customers' feedback may deviate from our expectations
we identified 3 opportunities.
firstly, in this industry competition is keen, being the pioneer gives us exclusive advantages like being the first to build client database
secondly, single adults over 50 tend to have stable income and less materialistic wants, they are more likely to be able to pay for our service packages and sustain our sales.
thirdly, there's a general increase in acceptance towards remarriage and marrying at a later stage of life.It's also more common compared to the past.
we identified 3 threats as well
firstly, as the set-up cost for not high and the mode of operation can be easily copied, other companies may enter this market once they see its profitable, thus increasing our competition.
secondly, although there is a shift in values in the society, conservative parties may still frown over the idea of our service. Its essential to promote the idea that its acceptable to get a partner at any age.
lastly, we expect our customers to hold higher expectations for our service. Compared to other age groups, they would be more serious in finding a life-long partner. We must be able to deliver to their expectations.
vip membership-priority search ranking
sell advertisement space during events
consider in the light of the risk and difficulties we may encounter as a young company in the rapidly evolving market
even when we are operating,cannot completely rely on prior records as an indication of future performance
the online advertising
listings on major search engine-third party website