These are descriptive characteristics of a population.
refers to aspects of a person's lifestyle personality.
where members share opinions and recommendations about anything from Barbie dolls to iPHone apps.
targeting a brand only to specific groups of consumers rather than to everybody. even if it means that other consumer who dont belong to this target market arent attracted to that product.
market segmentation strategies
a bond between product and and consumer that is very difficult for competitors to break
It is the study of processes involve when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires
this reflected an emphases on the interaction between consumers and producers at the time of purchase.
a transaction in which two or more organization or people give and receive something of value, is an integral part of marketing.
a person wh identifies a need or desire, makes a purchase, and then dispose of the product during the three stages of the consumption process.
providing reconmmendations for or against products without actually buying or using them
integrates multiple media channels, ranging from TV,email, SMS, and even snail mail to engage a community of players who collaborate to solve a complex puzzle.
alternate reality game (ARG)
most faithful customers
interact with customers on a regular basis and give them reasons to maintain a bond with the company over time
involves tracking specific consumers' buying habits very closely and crafting products and messages tailored precisely to people's wants and needs based on this information.
take the iew hat much of consumer behavior resembles action in a play
consumers grew up wire in a high networked, always on world where digital technology had always existed.
characterized in part by th prevalence of social media
online means of communication, conveyance, collaboration, and cultivation among interconnected and interdependent networks of people, communities, and organizations enhanced by technological capabilities and mobility.
people voice their opinions a bout products, brands, and companies on blogs, podcasts, and social networking sites such as Facebook and Twitter, and even film their own commercial that thousands view on sites such as YouTube.
the rebirth of the internet as a social, interactive medium from its original roots as a form of one-way transmission from producers to cnsumers
those that occur in real time, like when you text back-and-forth with a friend)
those that dont require all participants to respond immediately, like when you email a friend and get an answer the next day.
a belief in democracy; the ability to freely interact with other people, companies and organization
culture of participation
are rules of conduct that guide actions int eh marketplace; these are the standards against which most people in culture judge what is right and what wrong, good or bad.
in this new environment, individuals dictate to companies the types of products they want and how, when , and where or even if they want to learn about those products.
a basic biological motive
represents one way the society has taught to satisfy the need
a strategy to disrupt efforts by the corporate world to dominate our cultural landscape
promotes research projects that include the goal of helping people or bring about social change
participatory action research (PAR) or Transformative Consumer Research (TCR)
choose to protect or enhance the natural environment as they go about their business activities.
a mixture of images
the immediate response of our sensory receptors to basic stimuli such as light, color, sound, odor, and texture.
The process by which people select , organize, and interpret these sesations.
companies pay extra attention to the impact of sensation on our proudct experiences
A color combinations come to be so strongly associated with a corporation that they become known as the this
the process by which the way a word sound influences our assumptions about what it describes and attributes such as size.
Proponents of this perspective argue that our society emphasizes science and technology too much, and they feel that this ordered, rational view of behavior denies or ignore the complex social and cultural world in which we really live.
multi sensory, fantasy, and emotional aspects of consumers' interactions with products
the most primitive part of the brain and the place where we experience immediate emotions.
acts like a earworm , which gets inside our brains and becomes so compulsive that we go around humming it as we walk down the street and not understand why
a philosophy that translates customers' feelings into design elements.
occurs when a stimulus comes within the range of someone's sensory receptors consumers concentrate on some stimuli are unaware of others, and even go out of their way to ignore some messages.
is the science that focus on on how the physical environments i integrated into our personal, subjective world.