International Marketing Exam 1

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  1. the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumer or users in more than one nation for a profit.
    International Marketing
  2. Can be altered in the long run and usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.
    Controllable elements
  3. include home-country elements that can have a direct effect on the success of a foreign venture: political and legal forces, economic climate, and competition. 
    Domestic environment unctrollables
  4. an unconscious refers to one's own cultural values, experiences, and knowledge as a bases for decisions.
    Self-reference criterion (SRC)
  5. involves knowledge of work market potentials and global economic, social, and political trends.
    Global awreness
  6. a forum for member countries to negotiate a reduction of tariffs and other barriers to trade.
    GATT General Agreements of Tariffs and Trade
  7. The system of accounts that records a nation's international financial transactions
    balance of payment
  8. A record of all merchandise exports, imports, and services plus unilateral transfers of funds
    current account
  9. a record of direct investment, portfolio investment, and short-term capital movements to and from countries
    capital account
  10. a record of exports and imports gold, increases or decreases in foreign exchange and increases or decreases in liabilities to foreign central bank.
    reserves accounts
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International Marketing Exam 1
2013-02-01 21:25:56
international marketing

For exam 1
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