Sales_Test 1_part 2

  1. Marketing Concept
    • customers are in charge
    • consumers have the power
  2. Value Equation
    value=price + quality + benefits + connivence + services + entertainment + communication
  3. Personel Selling Philosophy
    • can't look over profit
    • value to customer at profit
  4. knowledge about sales
    • product: your's and your competition's
    • inventory
    • policies: your's and your competition's
    • prices: your's and your competition's
    • advertising
  5. value added selling
    • marketers efforts to add value and create a comparative advantage
    • creative improvements in selling process
  6. relationship selling
    coming up with the right info
Author
kyle.coughlin
ID
197895
Card Set
Sales_Test 1_part 2
Description
Sales_Test 1_part 2
Updated