Sales_Test 1_part 2

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Author:
kyle.coughlin
ID:
197895
Filename:
Sales_Test 1_part 2
Updated:
2013-02-04 16:20:35
Tags:
Sales Development Test part
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Description:
Sales_Test 1_part 2
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The flashcards below were created by user kyle.coughlin on FreezingBlue Flashcards. What would you like to do?


  1. Marketing Concept
    • customers are in charge
    • consumers have the power
  2. Value Equation
    value=price + quality + benefits + connivence + services + entertainment + communication
  3. Personel Selling Philosophy
    • can't look over profit
    • value to customer at profit
  4. knowledge about sales
    • product: your's and your competition's
    • inventory
    • policies: your's and your competition's
    • prices: your's and your competition's
    • advertising
  5. value added selling
    • marketers efforts to add value and create a comparative advantage
    • creative improvements in selling process
  6. relationship selling
    coming up with the right info

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