Sales_Test 1_part 2

Marketing Concept
- customers are in charge
- consumers have the power
Value Equation

value=price + quality + benefits + connivence + services + entertainment + communication
Personel Selling Philosophy
- can't look over profit
- value to customer at profit
knowledge about sales
- product: your's and your competition's
- inventory
- policies: your's and your competition's
- prices: your's and your competition's
- advertising
value added selling
- marketers efforts to add value and create a comparative advantage
- creative improvements in selling process
relationship selling

coming up with the right info

Author

kyle.coughlin

197895

Card Set

Sales_Test 1_part 2

Description

Sales_Test 1_part 2

Updated

2/4/2013, 9:20:35 PM

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