Sales_Test 1_part 2

The flashcards below were created by user kyle.coughlin on FreezingBlue Flashcards.

Marketing Concept
- customers are in charge
- consumers have the power
Value Equation

value=price + quality + benefits + connivence + services + entertainment + communication
Personel Selling Philosophy
- can't look over profit
- value to customer at profit
knowledge about sales
- product: your's and your competition's
- inventory
- policies: your's and your competition's
- prices: your's and your competition's
- advertising
value added selling
- marketers efforts to add value and create a comparative advantage
- creative improvements in selling process
relationship selling

coming up with the right info