Home
Flashcards
Preview
Sales_Test 1_part 2
Home
Get App
Take Quiz
Create
Marketing Concept
customers are in charge
consumers have the power
Value Equation
value=price + quality + benefits + connivence + services + entertainment + communication
Personel Selling Philosophy
can't look over profit
value to customer at profit
knowledge about sales
product
: your's and your competition's
inventory
policies
: your's and your competition's
prices
: your's and your competition's
advertising
value added selling
marketers efforts to add value and create a comparative advantage
creative improvements in selling process
relationship selling
coming up with the right info
Author
kyle.coughlin
ID
197895
Card Set
Sales_Test 1_part 2
Description
Sales_Test 1_part 2
Updated
2/4/2013, 9:20:35 PM
Show Answers
Home
Flashcards
Preview