The flashcards below were created by user
kyle.coughlin
on FreezingBlue Flashcards.
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Marketing Concept
- customers are in charge
- consumers have the power
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Value Equation
value=price + quality + benefits + connivence + services + entertainment + communication
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Personel Selling Philosophy
- can't look over profit
- value to customer at profit
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knowledge about sales
- product: your's and your competition's
- inventory
- policies: your's and your competition's
- prices: your's and your competition's
- advertising
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value added selling
- marketers efforts to add value and create a comparative advantage
- creative improvements in selling process
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relationship selling
coming up with the right info
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